Arpit Purohit

About

Product Manager turned Product Marketer with experience in B2B SaaS, owning positioning, messaging, GTM, and sales enablement. Handled website revamps, campaign planning, product launches, and analyst briefings. Created persona-driven content and sales assets that improved MQL-to-win rates and pipeline quality. Executed global events, SDR trainings, and conducted market and competitive research to shape GTM plans. Experience in logistics, insurance, and technology sectors. Key interests include guitar playing, exploring coffee, and science-based fitness.

Experience

• Founding Product Marketing Manager · Aavenir2024-09-01 –

  Owning positioning and messaging, complete website revamp and key landing pages, built sales enablement toolkits, led global events, led partner channel and analyst relations, product launches, market, competition, and customer research.

• Product Marketing Manager · Shipsy2023-10-01 – 2024-09-01

  Owned positioning & messaging, assisted new demand generation/pipeline creation, supported in improving win rates, developed & executed content & asset plan, optimized email & demand gen campaigns, customer & market research, built sales assets & did sales enablement.

• APM II · Intugine - Logistics through Innovation2022-05-01 – 2023-10-01

  Built 0 to 1 product, scaled through continuous product improvements, deep customer & market research, solved supply chain visibility problems, successful GTM increasing MQLs & SQLs.

• APM · Intugine - Logistics through Innovation2021-11-01 – 2022-04-01
• Manager - B2B Products · ICICI Lombard2021-06-01 – 2021-10-01

  Built MVP to reduce insurance claim settlement time (30+ days to <1 day).

• Placement Representative · Indian Institute of Management Visakhapatnam2020-02-01 – 2021-05-01
• Junior Placement Representative · Indian Institute of Management Visakhapatnam2019-07-01 – 2020-02-01
• Summer Internship - Product Management · ICICI Lombard General Insurance Company Limited2020-05-01 – 2020-06-01
• Project Engineer · Sterlite Technologies Limited2016-07-01 – 2019-05-01

  Project engineer, part of core member team responsible for delivering production in 1000 crore greenfield project.

Education

• Indian Institute of Management VisakhapatnamMaster of Business Administration - MBA, MBA in Marketing
• National Institute of Technology Hamirpur-AlumniBachelor's degree, Electrical and Electronics Engineering
• D.A.V. Public School, Kota, RajasthanHigh School, Math and Science

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