Nataliya Kuznetsova

About

Product Marketing Manager with 4 years of hands-on experience in SaaS and product-led growth, driving positioning, messaging, and go-to-market strategies for B2B and B2C startups. Skilled at defining ICPs and audience segmentation, diagnosing customer-journey drop-offs, and translating insights into messaging that informs roadmap priorities. Led CRO and lifecycle initiatives to improve conversions, trial activation, and retention; also built marketing foundations and workflows through customer interviews and practical frameworks. Backed by 20 years of overall marketing experience and strong cross-functional collaboration.

Experience

• Freelance Product Marketing Consulting · NATI Product Marketing Consulting12-01-2022 – 05-01-2025

  I audit and rebuild clients’ marketing foundations, defining positioning, differentiation, target audiences, ICPs, segmentation, and messaging. I develop go-to-market plans for launches, design and optimize customer flows. I held customer interviews and translated insights into features and effective messaging. I built practical frameworks that aligned teams and improved workflows. Moon Boots: In just 70 hours, Moon Boots moved from zero conversions to their first paying customers, gained over 20 trials, and launched the ambassador program I designed for them. Zappy People: Thanks to my guidance, transitioned from a zero-marketing structure to a ready-to-grow stage, equipped with a functioning website, early SEO traction, and a comprehensive set of workflows and marketing foundations to support their soft launch. Izi Bizi School: I led the launch of a new course with 25% lead-to-sale conversion rate and created 2 additional products from customer insights. As a part of CRO (conversion rate optimisation), I implemented onboarding automation that led to 20% trial activation and retention growth. Created sales enablement scripts and materials, educated the sales team, increasing conversion rate by 30%.

• Product Marketing Manager · ADVA Soft09-01-2021 – 09-01-2022

  Launched Batched photo editing app to the global market, achieving Apple featuring in the US within 2 months (31 countries following month) and scaling to 12K users in 4 months post-launch. Drove exceptional beta engagement (30-60% open rates, 63% install rate) and achieved sub-$0.01 CPV/CPC through strategic UA campaigns. Shaped pricing, packaging, and paywall features, and set the product’s monetization model.

• Marketing Manager · Brite Logistics, Inc.07-01-2020 – 08-01-2021

  Reduced CPL 5x. Doubled organic search presence (SEO) +800 keywords in 5 months. Built multi-channel retention strategy (advocacy) with 50% email open rates. Generated 10+ daily calls from new Google Business presence.

• Marketing Manager · Charitable Foundation “100% LIFE”04-01-2019 – 12-01-2019

  Enhanced both brand awareness and brand perception: PR campaigns, SMM, and first-time participation in ZaxidFest and Molodvizh festivals that secured funding for two new projects. 2x Facebook audience from 800 to 1,600 followers with zero budget. Developed customer success stories that attracted new donors and volunteers.

• Business Owner · Co-founder / Self-Employed2003 – 2005

  Launched and grew photography, digital printing, and security/building systems ventures. Led GTM, positioning, customer research, and growth. Achievements: 3 grants ($4K+), 15+ media features incl. Reuters, 1,200+ YouTube subs, automated course funnel, and scaling printing business from website to retail via product strategy and funnel optimization.

• Business Owner · Co-founder / Self-Employed2008 – 2018

  Launched and grew photography, digital printing, and security/building systems ventures. Led GTM, positioning, customer research, and growth. Achievements: 3 grants ($4K+), 15+ media features incl. Reuters, 1,200+ YouTube subs, automated course funnel, and scaling printing business from website to retail via product strategy and funnel optimization.

• Head of Advertising · AMI Corporation (IT)2007 – 2008

  Managed a 4-person team across 6 business units, leading nationwide TV, radio, outdoor, BTL and PR campaigns. Collaborated cross-functionally with product, sales, and executive teams, plus technology vendors (Intel, etc.) to secure co-marketing funding. Navigated complex approval processes across internal and external stakeholders.

Education

• Ukrainian Catholic UniversityMaster's, Media and Communication (with Honors)
• Donetsk National UniversityMaster’s, Finance (with Honors)
• Donetsk National UniversityBachelor’s, Economics & Entrepreneurship (with Honors)

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