Arrissa Tachie-Menson

About

While pursuing a Bachelor's degree in International and Public Affairs & Africana Studies at Brown University, I have been deeply committed to fostering inclusive communities and supporting minorities. My passion for content creation has led me to achieve over 3 million views on TikTok and YouTube, where I share insights on college life, fashion, and travel, collaborating with brands like UberEats and Urban Decay. As a Design and Content Marketing Intern at Chegg Inc., I contributed to redefining marketing strategies, achieving over 1 million video views, and providing insights to enhance educational equity. My experience as a Market Research Extern at Beats by Dre involved analyzing consumer trends and offering strategic branding recommendations. Additionally, I have honed my skills in finance, corporate, and technology through the SEO program, focusing on professional development and networking.

Experience

• Content Creator · TikTok and YouTube08-01-2021

  - Achieved over 3 million views and an average engagement rate of 13.622% by monitoring social media KPIs to produce 8+ informative and creative weekly posts regarding college life, lifestyle vlogs, fashion, travel, and beauty content on TikTok and YouTube. - Partnered with multiple companies including UberEats and Urban Decay by creating effective marketing campaigns for target audience, boosting overall brand awareness and value to users.

• Design and Content Marketing Intern (TikTok) · Chegg Inc.

  - Achieved over 3 million+ video views and 220+ interactions on Chegg’s TikTok by collaborating with two marketing interns to redefine Chegg’s marketing strategy to produce and edit engaging videos. - Selected as one of four interns to participate in an intern panel prep with Chegg’s C-suite and directors, providing insights on the experiences of first-generation college students to enhance Chegg's products and services. - Assisted Chegg's Vice President of Data Science to identify strategies for enhancing Chegg's services, aiming to support disadvantaged college students and create a more equitable educational environment. - Collaborated with Chegg’s Creative Marketing team, meeting bi-weekly to develop over five video concepts and produce and edit content for the upcoming fall marketing campaign as part of Chegg’s new rebranding strategy.

• Market Research Extern · Beats by Dre04-01-2024 – 05-01-2024

  - Interviewed 10 college students to gain intel on macro consumer trends on audio devices among Gen Z individuals. - Performed sentiment analysis and compared brand positioning with competitors, presenting strategic recommendations for Beats By Dre’s future branding tactics and product strategies.

• Content Creator Intern · WayUp09-01-2023 – 12-01-2023

  - Created 15 unique and aesthetically pleasing pieces of content each month on WayUp’s platforms, resulting in 22,000+ video views and 500+ interactions in 2 months - Collaborated with WayUp’s media team to conduct market research on productive marketing tactics for content creation

• Founder & Manager · the6lackbears @ Instagram04-01-2022

  - Driving a growth of 800+ followers, representing approximately 85% of Black students and alumni, by executing highly successful and unique marketing strategies to promote Black students, culture, and events at Brown University - Generating over 10,000 average social media impressions by promoting campus events as well as leading production, editing, and recording videos for events hosted by Black organizations

• Sales Associate · Gap Inc07-01-2020 – 07-01-2021

  • Awarded as October Employee of the Month for opening the most Gap Credit Cards; Signed over 100 customers up within 9 months • Delivered high-quality customer service by assisting shoppers with product selection, resolving concerns, and managing returns

• Designated Hitter · Walgreens07-01-2021 – 08-01-2022

  • CoDelivered fast, friendly customer service across pharmacy, front-end, and retail operations; assisted with prescription processing, cash register transactions, and resolving customer inquiries. • Maintained pharmacy and store workflow by supporting inventory management, stocking, merchandising, and using Walgreens systems to ensure accuracy and compliance with company and state regulations.

• Black Heritage Series Co-Programmer · Brown University Center For Students Of Color09-01-2022 – 05-01-2023

  • Led event planning and logistics for community-based campus events with 50–100+ attendees, including sourcing venues, handling invites and RSVPs, and coordinating run-of-show under the supervision of the Co-Curricular Initiatives Coordinator • Created Brown’s first-ever award ceremony to recognize the accomplishments of Black students and alumni, celebrating excellence across academics, leadership, and community impact.

Education

• Brown UniversityBachelor's degree, International and Public Affairs & Africana Studies
• Hillside High SchoolHigh School Diploma, General Studies

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