Ashley Porciuncula

About

Operations and systems leader with 15+ years building the operating system around creative, product, and technical teams. I design processes, documentation, and workflows to turn chaos into calm, scalable delivery—coordinating cadence across functions and applying intelligent automation and a human-first use of AI to cut manual work. Two-time founder and trusted right hand who moves between operations, delivery, and hands-on production to ensure teams can do their best work while systems hold together.

Experience

• Co-Founder, Managing Producer + MD · Altt Productions2024

  Horror genre film and interactive studio, where startup smarts meets scary stories. Agile development and early testing brought to genre filmmaking, taking projects from idea to production with less risk and more confidence. ➔ Lead all operations, finance, legal, and strategic planning. Building scalable infrastructure and roadmap, on track for 7–10 core production units by Year 10. ➔ Building an agile production framework that cuts crew sizes by 75%, production costs by 66%, and halves shoot times through data-driven decisions at every phase. ➔ Secured an active partnership with award winning video game company Wales Interactive. Secured entry into the Creative UK Investment Programme. Raised initial SEIS funding with a further round in progress. ➔ Authored cast-and-crew participant agreements that set new standards in fairness and transparency for independent film. Established an intern partnership programme with the University of Bristol Film + TV School. ➔ Designed and built proprietary human-first, AI-assisted creative development tooling (Clarice) and a development methodology (Movie Stacks) for data-informed storytelling. ➔ Building and mentoring a cross-functional creative team using our proprietary “Science of the Scare” methodology for data-informed storytelling. ➔ Slate of original genre IP in development, including a fully funded feature-length film in active development.

• Fractional CPO / COO + Creative Startup Advisor · Fractional2015

  Fractional product and operations leadership and advisory for creative studios, tech startups, and global companies, taking products and teams from chaos to delivery. ➔ Cut production costs by 30% for a creative company through smarter budgeting, resourcing, and vendor negotiation, without compromising creative standards. ➔ Reduced production times by 80% for a B2C media company through process and communications improvements. ➔ Focus areas: Product strategy, operations, go-to-market, product-market-fit testing, user research, road mapping, and prioritisation. ➔ Clients have included Shazam, Nokia, Pfizer, AWS, ADP, the European Space Agency, and Big Robot Games. ➔ Designed and delivered gamification and design-thinking workshops, including for a Stanford University startup accelerator. ➔ Wrote on leadership, entrepreneurship, and design for Thrive Global, Adobe, and Forbes.

• Open Collaborations Filmmakers’ Programme, Founder + Producer · Open Collaborations2023

  A talent-development production model I designed and run, giving emerging filmmakers and crew the opportunity to work on fully-funded short films with full IMDb credit, fair and transparent revenue points, all expenses covered, and hands-on mentorship. ➔ Hired and managed 60+ emerging cast and crew in fully-credited roles with mentorship across every department. ➔ Built partnerships with the University of Bristol, UWE Bristol, Bristol Old Vic Theatre School, and the National Youth Theatre. ➔ Earned festival official selections and finalist placements, including Lift-Off Global Network (Sessions and London), Greenflash International, and the New York International Women’s Film Festival. IMAX cinema release of Mission Plan.

• Fractional VP of Product · Forum03-01-2023 – 03-01-2025

  ➔ Increased conversion rate by 18% through targeted UX and product improvements. ➔ Cut development spend by 70% by designing and testing smaller, iterative changes internally. ➔ Led the external development team from 6–8 week release cycles to continuous delivery. ➔ Designed and implemented a low-code A/B testing system to validate product hypotheses rapidly.

• Co-Founder + CEO · Orbital2020 – 2023

  All-in-one communication-space builder for remote and hybrid teams. Customise your virtual office, talk to people close to you, have breakaway chats, and broadcast your screens all at one link, with no download required. ➔ Built and led a multi-disciplinary team across four countries. ➔ Owned hiring, runway, product, QA, marketing, pricing, compliance, and grants across the company. ➔ Raised and closed two rounds in 18 months (£320k SEIS/EIS). ➔ Achieved #2 Product of the Day and 5-star rating on Product Hunt, as well as 4.6-star ratings on Capterra and Trustpilot. ➔ Adopted by Google, PwC, Huboo, Slite, Ghost, Northwestern University, and Carnegie Mellon.

• Operations Consultant + Fractional Chief Product Officer · Real Vision2021 – 2022

  ➔ Led the product team through a new portfolio product’s design and delivery, facilitating £12.5M in new recurring revenue. ➔ Expanded the product team and rebuilt processes for road mapping, strategy, and delivery operations. ➔ Resolved cross-departmental communication and collaboration issues through psychological-safety work and coaching.

• Chief Product Officer + Head of Development · Cosound2020 – 2021

  ➔ Owned the product development and delivery lifecycle end to end. ➔ Designed a custom CMS and cross-feature algorithms to quantify and reward community engagement. ➔ Delivered a 200% increase in user retention while pivoting from web to mobile. 4.9 app-store rating.

• VP of Product + Development · huggg2018 – 2019

  ➔ Held full operational and technical leadership for the entire product lifecycle, recruiting and leading a highly productive, diverse team of developers, product owners, and designers. ➔ Grew staff from 3 to 30+ in under 18 months alongside the CEO and COO. ➔ Grew B2C purchases by 300% through user experience improvements and supporting redemption locations. ➔ Delivered 440% sales growth via low-code methods, launching 12 test products including the company’s B2B platform. ➔ Recognised by Forbes as a leader of one of its “Startups to Watch” and achieved #2 ranking in the iMessage app store

• Head of Product + Lead Designer · Zoetis2012 – 2015
• Contract UX Consultant + Front-End Developer · Amazon Web Services2013
• Senior UI Developer + Front-End Lead · SendMe Inc.2010 – 2012

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