Vivian Morellon

About

Experienced Digital Marketing Specialist skilled in Social Media Management, Campaign Strategy, and Brand Engagement, with expertise in Content Creation, Copywriting, and Visual Content Creation. Extensive experience in the marketing industry, with a focus on digital media and brand communications.

Experience

• Communications Manager · SPY05-01-2024

  • Manage PR & communications strategy for SPY Optic, including product launches, social calendar, agency coordination, influencer seeding, social calendar management, and performance analysis. • Partner with the Digital team to design and implement comprehensive automated SMS and email marketing campaigns using Klaviyo, including creating engaging email copy, templates, automation workflows and A/B testing. • Analyze metrics and data reports to optimize digital content strategies, budgets, and brand awareness initiatives.

• Digital Marketing Content Consultant · Self-employed09-01-2022 – 05-01-2024

  • Perform as a social media manager and consultant for brands, audit marketing efforts, and implement targeted campaigns; achieve 200% follower growth and increase engagement rates by 150% within six months. • Supervise social asset creation for paid and organic social media, email campaigns, influencer partnerships, and grassroots channels. • Conduct and produce event budgets, identifying strategic cost-saving opportunities. • Orchestrate a cohesive branding initiative, standardizing the brand voice and leading content efforts that boost brand engagement by 25% through targeted communication strategies. • Design a holistic content map for platforms including Meta, X, Threads, TikTok, LinkedIn, and Pinterest.

• Social Media Content Specialist, Account Executive · phidel2022-02-01 – 2022-12-01

  • Developed and set forth strategic marketing campaigns and social media calendars for clients with over 250k followers. • Created social media strategies for organic and paid campaigns, increasing user interaction by 20% and conversions by 10%. • Directed campaign optimization and provided KPI reports, improving campaign efficiency by 30%. • Engaged with followers and clients through regular updates, led weekly status reports, and managed project timelines, boosting customer satisfaction.

• Lead Content Strategist · Untitled Future2021-03-01 – 2021-10-01

  • Formulated messaging across digital channels, led the development of content calendars, and partnered with the Creative Director to create visual content. • Head copywriter for blogs, emails, and other formats, producing over 50 pieces of owned content monthly. • Oversaw communication, timelines, and deliverables for 20+ large-scale projects, ensuring a 95% on-time delivery rate. • Developed and curated social media content, provided channel management that led to follower growth by 25%.

• Digital Marketing Coordinator · Mojo Marketing LLC2019-11-01 – 2021-01-01

  • Aided in executing quarterly social and content strategies, increasing social media engagement by 15% in six months. • Measured and analyzed KPI performance data through weekly impact and conversion reports, providing actionable insights and improving lead generation by 10%. • Advised clients on campaign planning and budget allocation, achieving a 25% increase in client satisfaction and retention. • Executed SEO outreach activities, including link-building efforts, increasing organic search traffic by 40% and improving campaign effectiveness by 30%.

• Creative Director · NTCH2018-09-01 – 2020-02-01
• Social Media Coordinator · Create Wellness La Jolla2019-01-01 – 2019-11-01

  • Edited video testimonials and managed YouTube page, increasing views and followers by 15%. • Managed digital advertising campaigns and monthly marketing plans, increasing online engagement by 20%. • Coordinated 10+ promotional and in-house events (seminars, pop-ups, workshops), enhancing brand visibility. • Drafted weekly press releases and media pitches, establishing relationships with key influencers and media channels, increasing media coverage and brand recognition.

• Order Management Associate · Vince2017-10-01 – 2018-09-01

  • Measured and analyzed key metrics within financial, inventory and selling reports. • Assisted the Sales department with data entry and maintaining strong communication with clients. • Was responsible for all Specialty business and managed product information, stock level reports and shipment status reports.

• US Wholesale Allocator · Ted Baker2016-02-01 – 2017-07-01

  • Responsible of entering, updating sales and tracking client orders using Dynamics AX • Assisted with the tracking of stock levels, repurchase orders and delivery times and methods. • Assisted warehouse associates with inventory allocation, status updates and stock control. • Facilitated communication between our clients and our internal Sales and Buying team.

Education

• Terra.doClimate Change: Learning for Action
• FIDMBachelor’s Degree, Business Administration and Management, General
• FIDMAssociate of Arts (AA), Merchandise Marketing

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