Emily Escobar

About

I'm a social media marketer and content creator who combines creativity with data-driven insights to create high-performing social media strategies to help businesses grow through social media. I've delivered successful marketing strategies that drive real results and engagement across various industries, including higher education, retail, aesthetics, and health & wellness. I specialize in supporting service-based businesses and startups.

Experience

• Social Media Content Creator · Sterling Road04-01-2024

  As the Social Media Content Creator, I'm responsible for developing and executing content strategies, creating engaging posts, and analyzing performance metrics to enhance the company's online presence.

• Social Media Marketer and Business Owner · Self-employed07-01-2023

  - Develop and implement social media strategies. - Create weekly social media content calendars that align with clients' brand guidelines, voice, and tone. - Utilize data-driven insights to track and report on social media metrics to provide clients with valuable feedback. - Stay up-to-date with the latest social media trends to bring fresh and innovative ideas to clients. - Increase client’s following by over 100 followers every month on LinkedIn. - Balance managing content and strategies for 5-7 clients. - Increase website traffic from social media by 52% for a medical spa client. - Film and edit TikTok and Instagram Reels content. - Increase a client's LinkedIn following by 300%. - Utilize SEO strategies and implement them on social media. - Send weekly email newsletters with an average open rate of 49.5%. - Create video content that receives over 300k views. - Visit clients on-site to film video content and take photos for social media.

• Social Media Manager · BlitzMasters10-01-2022

  As a Social Media Manager, responsible for developing and implementing social media strategies, creating engaging content, and analyzing performance metrics to enhance the company's online presence.

• Social Media Manager · San Francisco Dharma Collective05-01-2023 – 07-01-2024

  - Promote mindfulness and well-being on social media - Advocate for the well-being of the meditation community in San Francisco - Create social media strategy - Create all social media graphics on Canva - Promote weekly classes and upcoming events - Build a social media community - Use Buffer to schedule and plan all social media content - Research the best hashtags to use - Manage all DMs and comments

• Spa Coordinator · 1 Hotels08-01-2023 – 05-01-2024

  - Check in all guests at the spa - Answer voicemails - Answer emails - Book services - Assist all guests - Set up the outdoor baths for guests

Education

• San Diego State UniversityBachelor of Arts - BA, Journalism with an emphasis in Media Studies
• San Diego State UniversityMinor, Spanish

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