Ashwani Singh

About

With a Bachelor's degree in UX Design from MIT World Peace University, I have honed my skills in creating seamless user experiences. Currently, I am a User Experience Designer at Deloitte Digital, where I have designed a UX SaaS product for a major broadband company, impacting over 32 million users. My work includes developing an AI-powered design system tool and integrating data visualization tools to enhance decision-making. Previously, as a Product Designer at a Y Combinator-backed company, I developed a restaurant management tool and led the creation of a design system that improved user flow and brand identity. My brief tenure at Inator involved optimizing website interfaces, resulting in a 30% increase in user signups. My career is marked by a commitment to innovation and user-centric design, leveraging tools like the Salesforce Lightning Design System to ensure visual consistency and usability.

Experience

• User Experience Designer · Deloitte Digital01-01-2023

  Designed a UX SaaS product for a leading broadband connectivity company and cable operator, transforming operations and enhancing user experience for over 32 million customers. Developed an AI-powered design system tool enabling designers to generate comprehensive design systems within minutes. Collaborated closely with ML engineers and senior designers to integrate project-specific information, revolutionizing the design process. Empowered administrators to make informed decisions by implementing data visualization tools within the admin dashboard. Developed customized components leveraging the Salesforce Lightning Design System, enhancing visual consistency and user experience. Spearheaded the implementation of a new design system for clients, pioneering its adoption at a substantial scale within the organization. Conducted comprehensive audits of the design system to ensure alignment with usability standards and scalability requirements. Single-handedly led the design efforts for the entire suite of SaaS products across web and mobile platforms in a significant project.

• Product Designer · Y Combinator05-01-2021 – 01-01-2023

  Played a pivotal role at a Y-Combinator-backed company by developing an integrated restaurant management tool, designed to optimize inventory handling, and streamline both online and offline orders, while efficiently managing staff and payroll systems. Spearheaded the ideation, design, and prototyping of innovative product experiences, leading weekly design reviews and culminating in a comprehensive final presentation to key stakeholders. Partnered with senior designers from MAANG companies, applying rigorous design guidelines to enhance user interfaces and achieve pixel-perfect designs. Directed the development of a robust design system that reinforced the product's brand identity and streamlined the user flow for enhanced usability.

• UX Designer · Inator02-01-2021 – 05-01-2021

  Played a key role in the design and optimization of websites, focusing on user interface, visuals, and usability testing. This strategic approach was particularly aimed at boosting user signup rates. Employed robust visuals and rigorous usability testing to develop and introduce a new UI design system, which successfully increased signup conversions by 30%.

Education

• MIT World Peace UniversityBachelor's degree of design, UX design
• DAV Centenary Public School - India

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