Ashwin George Jose

About

Hello, I am Ashwin! A Senior Product UX/UI Designer with 8 years of experience based in the New York area. I design data-driven, user-centered, innovative digital experiences. My design process includes discovery, strategy, ideation, design, development, and optimization through testing. I have experience in finance, technology, and startup industries, having worked with companies like Mocafi, Fidelity, Finastra, Capital One, and more. Achievements include being a Sr. UX designer at Kidooo.ai and volunteering as a UX Designer for Americorps Saint Louis.

Experience

• Senior Product Designer · MoCaFi2025-02-01 – 2025-08-01

  Designed a benefits enrollment portal serving over 3.4M users, replacing 3 legacy systems and reducing support calls by 40%. Crafted landing pages for a major federal benefits provider to improve usability and accessibility compliance.

• Senior Product Designer · Fidelity Investments2023-03-01 – 2025-02-01

  Led redesign of cloud-based trading tools using Figma, replacing 200 legacy screens and reducing operational costs. Improved task workflows for over 8K associates through user research and usability testing, increasing user adoption by 50% with 178 daily active users (DAUs).

• Senior UX Designer · Finastra2022-10-01 – 2023-03-01

  Designed a DV01 foreign exchange risk dashboard used by over 8K institutions. Enhanced the Kondor 3.5 suite with forex tools, increasing transaction volume by 10x through user-centered design. Created a unified design system with updated information architecture and accessibility standards.

• Senior User Experience Designer · Capital One2021-12-01 – 2022-09-01

  Created a reusable credit outcome template for over 20 retail partners using design systems methodology. Delivered end-to-end workflows for retail credit programs across web, mobile and POS touchpoints. Streamlined applications for retail partners including BJ's Wholesale, Menards, Saks Fifth and Bass Pro Club through user interviews and A/B testing.

• Senior UX/UI Designer · Finix2021-03-01 – 2021-12-01

  Rebuilt SaaS payment platform for over 12K merchants using Sketch and Figma, improving usability and onboarding speed. Built a unified and scalable design system that led to consistency across user experiences. Designed applications including merchant onboarding, underwriting, subscription billing, frauds and disputes using user research methodologies.

• Senior User Experience Designer · Neuragenie2020-05-01 – 2021-03-01

  Led 0-1 design of conversational search platform with social features and monetization tools. Achieved over 100 signups on alpha release within 6 months through user experience optimization.

• UX Designer · Equifax2019-08-01 – 2020-02-01

  Redesigned and maintained Workforce Solutions web pages for over 70 clients using responsive design principles. Created wireframes, prototypes, and optimized CMS components including the Workforce Wise podcast.

• UX Designer · Wells Fargo Advisors2017-08-01 – 2019-07-01

  Designed a client portfolio dashboard used by over 12K financial advisors using user-centered design methodology. Replaced over 10 disjointed legacy applications with a unified dashboard through information architecture redesign. Provided wireframes, high-fidelity designs, UI components, design documentation, and QA testing.

• Freelance UI/UX Designer · Freelance, self-employed2017-02-01 – 2017-08-01
• Test Analyst and Product Documentation · Intuit2015-07-01 – 2017-02-01

Education

• Academy of Art UniversityMFA, Animation
• Toonz AcademyDiploma, Animation, Interactive Technology, Video Graphics and Special Effects
• Wilson College MumbaiBachelor's degree, Mass Media
• PallikoodamHigh School graduate majoring in, History, Political Science and Economics
• Design LabVisual Design Immersive, Visual Design for Web and Mobile
• Academy of Art UniversityMaster of Fine Arts - MFA, Animation, Interactive Technology, Video Graphics and Special Effects

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