Aspen W

About

I am a co-founder and UX designer, our team leverages my expertise in 3D modeling and packaging design to create immersive user experiences. My academic journey at Georgia Institute of Technology, studying Industrial and Product Design alongside Psychology, informs my design philosophy, fostering a user-centric approach that goes beyond aesthetics to understand user behavior. With a stint at Refracted Labs and research at Shanghai Jiao Tong University, I've honed a skill set that thrives on interdisciplinary collaboration, reflecting a commitment to innovation in design and user experience.

Experience

• Product Designer · TikTok2025-06-01 –

  • Designed and optimized multi-country KYC flows for TikTok Pay, Shop, and Live across Vietnam, Malaysia, and Indonesia. • Improved Vietnam's new-user KYC completion rate from 70% to 90% through effective progress visualization and streamlined logic. • Authored the KYC Vendor Integration SOP, enhancing UI consistency and reducing integration time across multiple vendors. • Led a project to enhance refund tracking across four countries, significantly reducing user churn.

• UX Designer/Co-Founder · Xing Art2022-12-01 – 2025-09-01

  • Co-founded Xing Art, successfully securing a $300K pre-seed funding round from venture capitalists. • Designed user interfaces and experiences for the app, ensuring a user-centric approach. • Transitioned to a design consultant and shareholder role post-September 2025, contributing strategic insights.

• 2025 Cohort Member · MiraclePlus2025-03-01 – 2025-06-01

  Xing Art is a creative platform incubated through the 2025 MiraclePlus Creator Camp, designed to empower emerging artists to showcase, connect, and grow through community-centered tools. As a co-founder and designer, I led the product experience and visual identity, designing intuitive user flows, interactive prototypes, and brand storytelling materials. During the Creator Camp, I collaborated with mentors and interdisciplinary teams to define product vision, conduct user research, and iterate on design strategies based on early feedback. The program emphasized bold innovation, user empathy, and experience-led thinking.

• User Experience Lead/ AI-Powered UI Designer · Stealth Startup2025-01-01 – 2025-06-01

  • Designed AI-powered task-sharing platform for authentic online connections. • Developed user flows and interaction models for a16z Speedrun using Figma. • Contributed to VC-backed growth strategy with human-centered design focus.

• User Experience Designer · Vulcan Engineering Solutions2025-03-01 – 2025-05-01
• User Experience Designer · Hyundai America Technical Center, Inc. (HATCI)2025-01-01 – 2025-05-01
• Product Designer · IDOG INNOVATION2024-05-01 – 2024-10-01

  Design Product Apperance, User Research, Sketch Ideation, Prototype, 3d Rendering

• UX Designer · Refracted Labs2024-06-01 – 2024-08-01
• Undergraduate Researcher · Shanghai Jiao Tong University2024-05-01 – 2024-08-01
• NWSS Package System Design Sponsored Project · Centers for Disease Control and Prevention2023-08-01 – 2023-12-01

Education

• Georgia Institute of TechnologyBachelor of Science - BS, Psychology (Cognitive Science)
• Georgia Institute of TechnologyBachelor's degree, Industrial and Product Design

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