Qingzhou Ma

About

With a Master of Information Science in User Experience Design and Research from the University of Michigan and a Bachelor of Arts in Creative Media from the City University of Hong Kong, I have honed my skills in product design and user experience. My professional journey includes impactful roles such as Product Designer at Rubrik, where I led the design of a B2B SaaS platform, and at TikTok, where I enhanced a B2B platform's efficiency by 33%. As a Product Design Manager at AiRPLAY, I spearheaded the development of an accessible AR gaming system. My work with General Motors on the Chevrolet Trax's Dog Mode earned accolades at the New York Product Design Awards. Additionally, I have contributed to brand growth and user engagement at AdBees Digital. My expertise lies in creating user-centered designs, improving design consistency, and collaborating across teams to deliver innovative solutions.

Experience

• Product Designer · Rubrik05-01-2024 – 08-01-2024

  Led an end-to-end design process of a B2B SaaS platform for 300+ Customer Support engineers to troubleshoot customers backend jobs 73% faster. Initiated 5 stakeholder discussions with product managers and end-users to define the ambiguous scope, resulting in a clear project roadmap. Formulated user-centered designs by exploring 100+ alternatives in user flows, information architecture, wireframes, and high-fidelity prototypes based on user feedback, achieving 87% user satisfaction. Crafted reusable data visualization UI components for Rubrik's design system using Figma, improving design consistency. Collaborated closely with engineers and design system team to define technical constraints and quickly gain domain expertise of a complex system, reducing handoff time by 13%.

• Product Designer (Sponsored Project) · General Motors01-01-2024 – 05-01-2024

  Led mobile and HMI design for Chevrolet Trax's Dog Mode, incorporating emotional and accessible design principles and became the Gold Winner at the New York Product Design Awards and the Silver Winner at the Titan Innovation Awards.

• Product Design Manager · AiRPLAY01-01-2023 – 12-01-2023

  Led a cross-functional team of 9 through the Agile process to design and launch an accessible Augmented Reality gaming system, empowering individuals with disabilities to engage in sports activities. Successfully implemented a product with mobile, physical, and web interfaces with 3 rounds of iterations by collaborating closely with design, business, and development teams.

• Product Designer · TikTok05-01-2023 – 08-01-2023

  Designed a B2B platform for product managers to track merchants' experience data and discover product problems 33% more efficiently. Crafted tailored user flows for 2 personas by conducting user research including 5 user interviews and 7 competitor analyses, streamlining the data discovery process. Balanced 30+ high-fidelity prototype designs of web and mobile based on user feedback from 3 rounds of usability tests, achieving a 75% task success rate that ensures a well-qualified handoff. Analyzed TikTok survey data and improved survey metrics through AB testing, resulting in a 16% increase in user feedback accuracy. Contributed to the establishment of UX measurement metrics system by research, boosted 16% metric confidence with effort score upgrades and 67% analyzing efficiency via workflow optimization.

• UIUX Designer · AdBees Digital05-01-2022 – 11-01-2022

  Designed an art education promotion website by branding strategies, increasing brand traffic and 10,979 monthly visitors. Developed a data visualization feature using interactive charts, contributed to the double increase in partnerships and sponsorships. Identified user needs through client communication and created an efficient roadmap in collaboration with product, marketing, and engineering.

Education

• University of MichiganMaster of Information Science, User Experience design and research
• City University of Hong KongBachelor of Arts - BA, Creative Media

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