Aubriana Wykoff

About

I believe behind every post, every campaign, and every piece of content that there is a real person on the other side. And that changes everything. I'm Aubriana Wykoff, and I'm a Social Media Manager who helps mission-driven organizations build authentic communities and share stories that matter. What I do: As the Social Media & Marketing Specialist at Lifespan Family Services, I manage all digital outreach, create content that builds trust and drives engagement, and help families find the resources that could change their lives. Every post I create could be the bridge between a child waiting and a family ready to love them, and that responsibility shapes how I approach every piece of content. I specialize in community building, content strategy, authentic engagement, and turning followers into real connections. I don't just grow numbers. I build communities. Why I'm different: I started as a Junior Front-End Developer, which means I understand the technical side of digital platforms. I know how to build responsive experiences that actually work for the people using them. I'm also a published writer, and storytelling is one of my greatest strengths as it's how I craft narratives that inspire, inform, and connect. Beyond my day job, I create content across Twitch, YouTube, Instagram, and TikTok, where I've built engaged communities around books, storytelling, and gaming. These experiences taught me to recognize trends early, experiment creatively, and meet audiences where they actually are. My philosophy: Social media management isn't about metrics. It's about building lasting connections with real people who have real stories. It's about creating safe environments where people can stand up for what matters most and be authentically themselves. I thrive at the intersection of strategy, creativity, and authenticity while turning brand voices into community movements and engagement into impact. Let's connect if you're looking for a social media manager who believes your community is your greatest asset. 💙

Experience

• Social Media Marketing Specialist · Lifespan Family Services05-01-2025 –

  Designed and launched the Lifespan Family Services website using Webflow, as well as additional domains and a secondary site built with Wix. Managed and grew the organization’s social media presence across all major platforms, including content creation, scheduling, and community engagement. Produced, filmed, and edited videos, photos, and graphics for campaigns, events, and promotional materials using Canva and other tools. Conducted analytics tracking and analysis to measure digital performance and optimize outreach strategies. Created and maintained the agency’s YouTube channel, expanding community education and engagement. Served as Team Captain for Relay for Life team, leading event planning and fundraising efforts. Participated in radio appearances to promote foster care awareness and recruit foster parents. Represented Lifespan at DuBois Community Days and other events, speaking with community members to encourage foster parent recruitment. Assisted in the planning and promotion of a political campaign, applying marketing and communications expertise. Designed promotional posters, event materials, and digital graphics to support agency initiatives. Implemented and trained an AI chatbot to improve communication and service accessibility. Ran a Google, Yelp & Meta Ads Campaign.

• Student · SheCodes01-01-2024 –

  As a student at SheCodes, likely engaged in learning coding skills and participating in projects to enhance technical abilities.

• Content Creator · Twitch12-01-2021 –

  Demonstrated technical proficiency in troubleshooting streaming software, hardware configurations, and in-game performance issues to deliver high-quality streams. Actively collaborated with viewers and fellow streamers, fostering an interactive and inclusive environment. Holds a positive community of over 400 individuals. Managed channel branding and promotional strategies, driving consistent viewer engagement and audience growth. Provided real-time feedback on game mechanics and user experience during streams, leveraging insights into player behavior and game design. Produced and hosted live gaming content, including gameplay of roleplay servers and tiles such as Dead by Daylight, Stardew Valley, The Sims, Call of Duty and many more.

• Marketing Team & Artist · Consider Yourself Hugged10-01-2018 –

  At Consider Yourself Hugged, responsible for creating crafts, capturing product photography, and managing social media content. Crafting engaging posts and captions to drive sales and enhance brand presence.

Education

• DuBois Area Senior High SchoolHigh School Diploma

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