Audriana Smith

About

Hello! My name is Audri Smith and I am a passionate digital communicator specializing in social media management, email communications, content development, and website content management. With a degree in Film/Video Production from Washburn University, I have a strong foundation in cinematography, lighting, and video editing. However, my skills and interests have expanded beyond film and I have now become well-versed in print production, digital marketing, and website redesign. What sets me apart from others in my field is my drive to constantly improve and stay ahead of the ever-evolving digital landscape. I am always seeking out new techniques and strategies to enhance my skills and provide the best possible results for my clients. I thrive in a competitive environment and I am constantly pushing myself to be the best in my field. Outside of work, you can find me indulging in my love for reading, binge-watching FRIENDS, and spending quality time outdoors with my family. I am a firm believer in work-life balance and strive to maintain a healthy lifestyle both personally and professionally. Connect with me at audriana.smith01@gmail.com. Skills: Social Media Management | Government Communications | Graphic Design | Website Content Management & Design | Brand Awareness.

Experience

• Communications Specialist · Kansas Office of Judicial Administration2024-11-01 –
• Freelance Graphic Designer · Zinus01-01-2026 – 03-01-2026

  Conceptualize, design, and optimize Meta (Facebook and Instagram) ad creative that captures attention and drives measurable results. • Translate campaign goals and performance insights into visually impactful creative strategies. • Develop static and motion-based assets for paid social, email, and digital campaigns. • Collaborate with internal teams and external partners to deliver cohesive and effective creative on time. • Maintain brand consistency across all creative touchpoints while testing new visual approaches to improve performance. • Use performance data to iterate and refine creative concepts for volume and efficiency. • Support brand and DTC teams on additional design projects as needed.

• Content Marketing Specialist · Twin Valley2022-08-01 – 2024-03-01

  - Executed a strategic paid social media advertising plan resulting in a 15% increase in fiber customers, surpassing company goals by 75%. - Managed Facebook, Instagram, LinkedIn, Meta, and YouTube profiles, increasing reach and impressions by 45%. - Created a comprehensive suite of print and digital assets, enhancing brand recognition in five targeted growth areas. - Directed the implementation of new brand guidelines across all touchpoints, ensuring consistent branding and messaging.

• Website Developer / Social Media Manager · Allan Marketing Solutions, LLC2022-03-01 – 2024-02-01

  - Collaborated with clients on projects including website design, prints, digital ads, event coordination, and social media management. - Implemented new brand identities, increasing local brand awareness. - Coordinated the 2023 Kansas Monster Buck Classic, boosting ticket sales by more than 25%.

• Communications Officer · Kansas Department of Labor2017-02-01 – 2022-08-01

  • Developed the agency’s social media policy and online branding. • Managed official social media accounts, increasing followers by 300% on Facebook and 191% on Twitter. • Increased LinkedIn engagement by 800% from 2021 to 2022. • Implemented a response strategy during COVID-19, reducing calls to the agency’s contact center. • Conducted annual website reviews ensuring content validity.

• Food Server · Texas Roadhouse2015-01-01 – 2017-01-01

  • Utilized knowledge of menu items and beverages to serve guests. • Trained incoming servers and bartenders.

• Royals Fan Photographer · The PhotoScouts2016-01-01 – 2016-01-01

  • Photographed families and visitors at home games. • Managed green screen pop-up studio. • Sold images and photo packages.

• Intern · WIBW TV2015-03-01 – 2015-06-01

  Intern for Moms Everyday show, managed social media accounts, helped plan and execute Moms Everyday Expo, edited and transcribed segments.

• Equipment Manager/Lab Monitor · Washburn University2011-08-01 – 2015-05-01

  Managed film equipment, monitored editing labs, worked with film equipment and editing software.

Education

• Washburn UniversityBachelor of Arts (B.A.), Mass Communication/Media Studies

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