Audrey Baechle

Audrey Baechle

Freelance UX/Product Design Specialist

11 yrs experience · Los Angeles, CA · 10-20 hrs/week

About

With over 10 years of experience in the tech industry, I'm finding that my sweet spot is taking complex and ambiguous requirements and translating them into an experience that not only allows users to reach their goals, but seamlessly integrates into their workflows. Check out my full portfolio of work and services at audreybaechle.com

Skills

Design SystemsFigmaInformation ArchitecturePlanningProduct DesignProduct StrategyQuality AssuranceService designUI/UX DesignUX StrategyUX researchUsability TestingUser FlowsUser Personas

Experience

  • Freelance UX/Product Design Lead · Audrey Baechle Design06-01-2021

    Lead UX/product designer specializing in product and interaction design, information architecture, product research & strategy, and scalability.

  • VP of Experience & Design · Workflow Labs03-01-2022 – 09-01-2023

    Lead the UX, UI, and Product verticals. Collaborated to create the branding, product architecture, digital design system, feature sets and launches, and everything in between. Gather user feedback to inform design decisions and create a user-centric product. Work with other stakeholders to ensure we create a product with the best experience that also meets business needs.

  • Senior Product Designer · Vori Health10-01-2021 – 01-01-2022

    Collaborated across the organization to align on complex requirements. Created the end-to-end flow for user onboarding and self-checkout. Reflected the information architecture updates, maintained the design system, and ran discovery research to assess user needs.

  • Senior UX Designer · Left Field Labs01-01-2020 – 10-01-2021

    Crafted product strategy, wireframes, and design systems for well-known brands such as Google, Kaiser Permanente, and TriNet. Worked closely with interdisciplinary teams to achieve final products that solve user needs and incorporate the best features for the timeline.

  • User Experience Designer · Left Field Labs10-01-2018 – 01-01-2020

    As a User Experience Designer, contributed to the development of user-centered designs and collaborated with teams to enhance product usability and functionality.

Education

  • Savannah College of Art and DesignBachelor of Fine Arts (B.F.A.), Graphic Design, minor in Advertising

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