Audrey Liu

About

With a Bachelor's degree in Environmental Earth Systems Science and specialized in Geoscience from Nanyang Technological University Singapore, and additional studies in Geological and Earth Sciences/Geosciences from the University of Calgary, I have a strong foundation in earth sciences. I further honed my skills through the Reforge Growth Series program. My professional journey includes roles as a Growth Marketer at Airwallex and Mobbin, where I spearheaded user acquisition and activation projects. As a Freelance Growth Specialist, I provided growth marketing and customer research for B2B SaaS companies. Currently, I am a Content Strategist for Organic Growth at Thomson X, a subsidiary of Thomson Medical Group, focusing on charting the technology roadmap and delivering high-growth opportunities. My expertise lies in data analysis, insight generation, and various marketing channels, contributing to the success of global fintech and B2B SaaS companies.

Experience

• Content Strategist, Organic Growth · Thomson X09-01-2023

  Thomson X is a wholly owned subsidiary of Thomson Medical Group (SGX:A50), one of the largest listed private healthcare providers in Southeast Asia. We chart the groups technology roadmap, partnering innovative health technology companies to deliver high-growth opportunities.

• Freelance Growth Specialist · Side Hustles05-01-2020 – 09-01-2023

  Doing freelance growth marketing and customer research for B2B SaaS companies.

• Growth Marketer · Mobbin03-01-2023 – 08-01-2023

  First marketing hire in Mobbin, a B2B PLG SaaS company. Worked on user acquisition and activation projects. Mobbin is the world's most comprehensive app design reference library, serving over 500,000 registered users. We help product designers, product managers, and UI/UX researchers find highly relevant references to their design problems. Mobbin is used by most design-forward companies and startups, including Duolingo, Revolut, Headspace, Work & Co, Blinkist, and more.

• Growth Marketer · Airwallex02-01-2022 – 02-01-2023

  First marketing hire in Airwallex Singapore. Building our acquisition machine from 0 to 1. Through data analysis, insight generation, and channels like paid ads, SEO, OOH and partnership campaigns. Airwallex is B2B global Fintech unicorn, providing payment services and infrastructure to cross-border businesses. Products include multi-currency business accounts, FX, cards, expense management, payment gateway and API.

• Growth Marketer · Holistics Data05-01-2020 – 01-01-2022

  First marketing hire at Holistics Data, a B2B SaaS company. Worked on acquisition projects and re-positioning of our newly launched product. We help data teams to empower their business users to create their own reports, without writing SQL. Our customers include Grab, TripActions, Traveloka, MyFave, ShopBack, Highlands Coffee, GroupM among others.

Education

• ReforgeGrowth Series
• Nanyang Technological University SingaporeBachelors Degree, Environmental Earth Systems Science (Specialised in Geoscience)
• University of CalgaryBachelors Degree, Geological and Earth Sciences/Geosciences

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