Sami Watson

About

I didn’t start in marketing. I studied cognitive science, philosophy, and literature - trying to understand how people think, how cultures evolve, and why certain ideas resonate across time and medium. That through line is what pulled me into early stage SaaS. This work sits at the intersection of everything I care about: systems, stories, and behavioral insight. Over the last 3+ years, I’ve built full-stack programs across Digital Health, EdTech, and L&D Tech. I’ve doubled organic web traffic, quadrupled nurture sequence engagement, and helped generate over $1M in ARR through organic channels in a single year. I focus on content, lifecycle, and CRM. My philosophy is simple: Don’t chase dopamine spikes. Build metabolic health. Growth hacks can work, until you get addicted. I help companies build trust, traffic, and long-term awareness that doesn't fizzle out.

Experience

• Digital Marketing Manager · OneRange2024-12-01 – 2025-05-01

  • GTM Strategy: Interpreted data-driven market research, SEO, and web analysis to refine product positioning, increasing conversion rates. Built an automated lead generation system in Hubspot. • SEO Content & Demand Generation: Created SEO-optimized blogs and web content recommendation engine, increasing organic traffic and inbound leads. Developed custom, on-brand GPTs to automate content discovery and streamline publishing. • Product Adoption & Retention: Launched a weekly customer nurture email campaign, a monthly newsletter “Upskilling Edge”, and an onboarding welcome sequence, garnering an increased click rate and time-in-product. Engineered workflow automations in Hubspot to segment audiences. • Social Media Management: Executed LinkedIn thought leadership strategy by posting daily on OneRange’s and CEO, Steve Gilman’s, accounts. Led community engagement initiatives that expanded reach and brand awareness.

• Growth & Product Marketing Associate · Blueprint2024-05-01 – 2025-04-01

  • Content Creation & Copywriting: Wrote and managed SEO-optimized ads, web copy, social media, blogs, and sales enablement materials. Systemized content discovery process and led weekly writer's room, producing 500+ published content deliverables per year. • GTM Strategy: Directed the creation of evergreen social media content across all channels, conducted competitive landscape research, A/B tested static vs. dynamic content and product messaging campaigns, yielding 12X organic brand impressions on Facebook (520K), triple the impressions on Instagram (2.3M), and increased organic website traffic by 200% (90K) through social channels alone in one quarter. • Strategic Partnerships: Initiated and managed sponsorship deals, including correspondence, negotiation, and contracting with podcasts, influencers (resulted in 4:1 ROI), and product reviewers. • Product Content Strategy & Enablement: Digitized 300+ therapy interventions and assessments for in-app use, optimizing UX and taxonomy to improve clinician adoption and workflow efficiency. • Talent Acquisition: Championed full-cycle recruitment for Junior and Senior marketing & product roles, screening 7K candidates across 5 roles. Architected a 5-stage pipeline in Workable, cutting time-to-hire in half and improving offer acceptance rate to 90%.

• Marketing Coordinator · Blueprint2024-01-01 – 2024-07-01
• Content Marketing Associate · Stellic2021-05-01 – 2022-08-01

  • Content Marketing: Composed press releases, new partnership announcements on social media, published thought-leadership on strategies for improving 1st-generation student success, wrote compelling institution and student success stories. • Website Development: Pioneered customer success stories webpage as lead copywriter, conducted UX interviews with end users, designed the webpage information hierarchy and graphics for hero profiles, and mapped out a QA process to launch new webpage. Ideated the "For Students. With Students. Always."brand campaign. • CRM Management: Spearheaded dashboards in Hubspot for tracking deal pipelines and email workflow automations, analyzed outbound email engagement trends, copyedited mid-funnel email sequences leading to a 10% increase in CTR, and directed measures for streamlining outbound business development.

• Neuroeconomics Lab, Social Media Intern · University of California, Berkeley, Haas School of Business2018-05-01 – 2018-10-01

  • Kickstarted the lab's social media presence by developing and executing a content strategy that improved reach to Cal students, leveraged platforms like Instagram, Youtube, Twitter, and LinkedIn. • Collaborated with the Chair of Marketing, Ming Hsu, in data collection for fMRI study on consumer behavior, and analyzed cognitive moral decision-making data with Gil Sharvit. • Planned logistics for the Collaborative Research in Computational Neuroscience (CRCNS) Conference by managing event schedules, venue arrangements, researcher coordination, and attendee communications.

Education

• Tulane UniversityBachelor of Arts - BA, Cognitive Studies, English, Philosophy

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