Maggie Pierce

About

I build marketing programs that educate business audiences and drive customer acquisition. Over 4+ years at a high-growth company during 4x revenue growth, I've developed webinar series achieving 6-7% purchase conversion rates, managed 5 developers through website content publishing and interactive tool development, and produced 60+ educational videos over 7 months to drive organic growth. My Computer Science background enables effective collaboration with technical teams to execute marketing programs that deliver results. I approach marketing by deeply understanding both the customer's needs and the product's value, then building educational programs that bridge that gap. Working in business formation, I translate complex legal and business concepts into accessible guidance for entrepreneurs making critical decisions. This requires building trust through comprehensive, accurate content that truly serves the customer. CAREER HIGHLIGHTS - Built educational marketing programs across multiple channels - Managed cross-functional teams through content and development projects - Drove website traffic growth through comprehensive content strategy EXPERTISE Growth Marketing | Educational Content | Program Development | Cross-Functional Team Leadership | Content Strategy | SEO | Webinar Marketing | Video Production | Email Marketing | Partnership Development | HubSpot | Google Analytics | Project Management | B2B Marketing

Experience

• Growth Marketing Manager · Company Sage2022-07-01 – 2025-07-01

  I lead marketing programs across four business formation brands, focusing on educational content that converts business owners into customers. My role involves building scalable programs, managing cross-functional teams, and translating complex legal concepts into accessible marketing content that drives customer acquisition. - Developed webinar program achieving 6-7% purchase conversion rates from educational presentations - Managed team of 5 developers through website content publishing and interactive tool implementation - Produced 60+ educational videos over 7 months to drive organic growth and audience engagement - Executed comprehensive SEO strategy resulting in significant year-over-year traffic growth

• Marketing Intern · Company Sage2020-05-01 – 2022-07-01
• Full-Stack Development Intern · Company Sage2018-05-01 – 2020-05-01

Education

• New York UniversityBachelor of Arts - BA, Philosophy
• New York UniversityBachelor of Arts - BA, Computer Science
• University of Wyoming

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