Augustus Amadi
Product-Minded Visual Designer | Driving 30% User Growth & 40% Engagement | NBU (Next Billion Users) | Data Visualization | Brand & Motion Specialist | HiOS 2.0
15 yrs experience · Lagos, Nigeria · <10 hrs/week
About
I am a Product Designer driven by a singular challenge: How do we create world-class digital experiences for the next billion users? Growing up and working in Nigeria has given me a unique perspective on Access Intimacy. I don't just design for high-end displays; I design for the reality of diverse hardware, varying data speeds, and the cultural nuances of emerging markets. At Transsion, I spearheaded the visual research and motion systems for HiOS 2.0, impacting over 70 million daily active users. My work lives at the intersection of high-fidelity aesthetics and rigorous system logic, bridging the gap between 2D/3D motion delight and the technical constraints of the touchpoint ecosystem. I believe that great design is a universal language, and I am committed to building the tools that make the digital world feel like it was built for everyone, everywhere. Core Expertise: Systems Thinking: Product Architecture & Scalable Design Languages. NBU Specialist: Designing for low-bandwidth and entry-level hardware. Interactive Motion: High-fidelity prototyping in Framer, Webflow, and 3D. User Advocacy: Translating community feedback into shippable features. Let’s talk about the future of global interfaces. Book a meeting https://calendly.com/augustux/meeting *Portfolio*-> https://augustux.webflow.io
Skills
Experience
- Visual Designer · Speakeasy12-01-2023 – 01-01-2024
Achieved 100% brand consistency across marketing channels by developing and executing design strategies in strict alignment with established brand guidelines. Enhanced marketing campaign impact by creating visually appealing and cohesive branding materials, ensuring a unified message for target audiences. Streamlined design operations by organizing and managing digital assets, facilitating faster turnaround times for marketing collateral.
- Visual Designer · ShareWillow10-01-2023 – 10-01-2023
Improved user comprehension and engagement by developing a series of onboarding illustrations and design elements that visually guided users through the platform features. Enhanced website visual appeal by creating custom illustrations tailored to the brand's aesthetic, directly contributing to a seamless user experience (UX). Standardized visual assets by creating and maintaining an illustration style guide, ensuring consistent brand application across digital touchpoints.
- Visual Designer · Aspyre Digital05-01-2023 – 07-01-2023
Translated complex client requirements into high-impact design solutions leveraging expertise in Illustration, UI/UX, Motion Design, and Branding. Elevated client satisfaction through collaborative design strategies, resulting in enhanced engagement and successful project delivery. Produced diverse digital assets that aligned with client business goals, ensuring effective communication of brand values through visual storytelling.
- Lead Designer · inkl06-01-2022 – 06-01-2022
Maintained 100% brand consistency across global marketing campaigns by enforcing strict design guidelines and overseeing asset production. Increased campaign efficiency by developing and executing marketing design strategies that aligned perfectly with established brand objectives.
- Marketing Designer · Dock Labs05-01-2022 – 05-01-2022
Enhanced product feature communication for Web3 platforms by designing 3D assets, USP graphics, and web pages that clarified complex technical concepts. Optimized visual storytelling by collaborating with the marketing team to produce high-quality graphics for product launches and user acquisition campaigns.
- Senior Visual Designer · Assured09-01-2021 – 08-01-2022
Strengthened brand identity and market positioning by managing a comprehensive design strategy, including the creation of vector assets, illustrations, and executive presentations. Enhanced client communication clarity by designing engaging pitch decks and marketing materials that effectively conveyed key business messages to target customers. Accelerated design delivery by collaborating with cross-functional teams to produce high-quality visual assets for both digital and print campaigns.
- Lead Designer · inkl06-01-2022 – 06-01-2022
Maintained 100% brand consistency across global marketing campaigns by enforcing strict design guidelines and overseeing asset production. Increased campaign efficiency by developing and executing marketing design strategies that aligned perfectly with established brand objectives.
- Marketing Designer · Dock Labs05-01-2022 – 05-01-2022
Enhanced product feature communication for Web3 platforms by designing 3D assets, USP graphics, and web pages that clarified complex technical concepts. Optimized visual storytelling by collaborating with the marketing team to produce high-quality graphics for product launches and user acquisition campaigns.
- Lead Designer · Moti Media 飛晨媒體02-01-2021 – 06-01-2021
Increased user engagement by 35% and reduced customer churn rates by 15% by redesigning web interfaces using Webflow and Figma to improve navigation and user flow. Executed 360-degree brand design projects encompassing print, web, and CMS, while cultivating collaborative relationships with cross-functional teams to achieve project objectives. Streamlined design operations by managing independent and collaborative workflows to deliver complex brand assets on time.
- Graphic Designer · Flixed03-01-2020 – 03-01-2020
Transformed complex datasets into actionable insights by developing clear data visualizations and infographics using Google Sheets and Excel. Improved the clarity and impact of User Service Protocols (USP) by applying strong layout design principles to reports and analytical assets.
- Illustrator / Brand Designer · Caya04-01-2019 – 12-01-2019
Improved user onboarding success rates by developing intuitive illustrations that visually guided users through product features and functionality. Ensured 100% visual consistency across all digital and print assets by creating and maintaining a comprehensive illustration style guide. Boosted brand messaging impact by designing targeted marketing illustrations that drove audience interest and alignment with campaign goals.
- Independent Designer / Visual Designer · Independent Consultant02-01-2018 –
Increased repeat business by 20% and secured 10–20 new referrals by implementing collaborative design strategies and client engagement frameworks for key accounts including GitLab, Speakeasy, and Aspyre Digital. Generated 15+ organic referrals by leading collaborative design workshops and centralizing marketing asset management to improve client satisfaction. Managed secure digital asset workflows for high-profile clients, ensuring efficient access and safeguarding critical project materials. Delivered 360-degree brand solutions across Digital Marketing, UX Design, and Data Visualization, translating complex client needs into effective visual content.
- UX Designer (In-house) · Tecno Mobile04-01-2016 – 03-01-2018
Achieved a 30% increase in Daily Active Users (DAU) for HiOS 2.0 by redesigning the OS interface based on deep UX research insights and user pain-point analysis.
- Marketing Designer (Remote) · ReFUEL404-01-2014 – 04-01-2016
Boosted mobile app installs by 30% (measured by attribution tracking) by creating and iterating on digital marketing assets for high-scale social media campaigns.
- STEM Educator & Public Speaker · NYSC Nigeria2012 – 2013
Developed the ability to simplify complex systems (Physics/Chemistry) for an audience, the core of Information Architecture, a skill now applied to Data Visualization and infographics.
Education
- CourseraGoogle UX Design Professional Certificate, Google UX Design
- Federal University of Technology Owerri NigeriaBachelor of Technology (B.TECH.), Geology/Earth Science, General
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