Austen Legler

About

Over the past decade, I’ve helped teams fill skill gaps and rapidly scale their demand gen results—delivering a 250% ROI for a Y Combinator-backed startup, boosting user adoption by 80% for a Steve Case–backed venture, and organically growing a VC community's newsletter by 8,000+ subscribers in 6 months. All about no-fluff, results-first marketing. Super easy to collaborate with. Love working with marketing teams who are looking for some additional part-time support.

Experience

• Head Of Partnerships & Marketing · TaxTaker05-01-2022

  Employee #4 at seed stage tax tech startup. Founded and scaled partnership program, driving 200% revenue growth in the first year. Turned affiliate relationships into powerful growth engines, boosting partner-generated leads by 150%. Used co-marketing to drive ROI with top tier partners and set new benchmarks for growth.

• Manager of Sales & Partnerships · TaxTaker2021 – 05-01-2022

  Built partnership ecosystem made up of 60+ CPA firms, CFO's and VC firms. Used outbound sales strategy to generate $300,000 in revenue in the first 6 months of employment. Revamped discovery call sales script which lead to a 30% higher close rate.

• Head of Content Strategy · GoingVC10-01-2020

  Doubled down on data to craft a content strategy that propelled organic blog traffic by 551% and 177% in blog attributed revenue. Collaborated with design, and program teams to deliver content campaigns that didn’t just build awareness—they built trust and customer loyalty. Revamped newsletter design and content leading to an 8000 increase in subscribers in 6 months

• Director of Marketing · IMMERTEC07-01-2019 – 07-01-2020

  Employee #10 at award-winning, seed-stage health-tech startup backed by Steve Case. Championed the launch of a cutting-edge VR platform, forging strategic alliances with healthcare giants that led to 60% leap in user adoption in just 9 months. Used video to marketing campaigns that supercharged lead generation by 200%, blending creativity with data to optimize every aspect of our strategy.

• Digital Marketing Specialist · CrowdMed04-01-2019 – 05-01-2020

  Marketing consultant for Y-Combinator backed startup Boosted conversions by 50% and driving a 200% ROI on targeted Google Ads. Led Facebook advertising initiatives that turned heads, increasing click-through rates by 25% and doubling lead generation. Tirelessly optimized campaigns through A/B testing and razor-sharp data analysis, ensuring every marketing dollar stretched further and delivered real, measurable results.

• Senior Account Manager · Next-Mark06-01-2014 – 07-01-2019

  Served as liaison between creative agency and high-profile clients such as LexisNexis, Elsevier Healthcare, California Pizza Kitchen, Westfield Malls, and others. Led creative marketing campaign for Elsevier Healthcare's presence at healthcare-specific tradeshows like HIMSS resulting in 350 MQLs in two days. Developed digital campaign for new LexisNexis healthcare product resulting in 125% ROI from marketing spend

Education

• Rollins CollegeBachelors, International Business

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