Kristen Manego

About

I’m a full stack marketing specialist with three years of experience in the digital marketing field striving to make a difference by providing exceptional, thoughtful solutions with extensive experience in content creation, social media, digital advertising, on-page and off-page optimization utilizing SEO best practices. Proven track record in devising content strategies that enhance digital presence and user engagement. I love to combine my strong problem-solving, analytical, and technical skills along with my past work experience to continue improving how an organization succeeds now and in the future.

Experience

• Content Marketing Specialist · Freelance (Self employed)2023-05-01 – 2024-05-01

  Collaborated with client on a comprehensive content development plan for landing pages, blog pages, and paid media campaign for Google Ads. Conducted competitor analysis and extensive keyword research to identify gaps in current content. Increased webpage visitor growth by 70% resulting in customer acquisition and sales growth of 50%.

• Content Outline Writer · Study.com2022-08-01 – 2023-09-01

  Wrote search engine optimized educational outlines which included meta descriptions, target keywords, headings for lessons in blog form on company website and online quizzes for each lesson using SEO best practices.

• Digital Marketing Associate · JobPrepped2022-11-01 – 2023-02-01

  Utilized social media channels and group pages to increase brand awareness. Created and optimized an email marketing automation workflow in with If/Then triggers to optimize leads through the marketing funnel. Created targeted audiences for PPC ads to optimize the company’s ROI on their Ad Spend. Designed a top-of-the-funnel video ad for social media platforms. Created an effective blog promotion strategy via backlinking, social media, online publishing platforms, working with other publishers, and via content syndication.

• SEO Specialist · Brainlabs2022-04-01 – 2022-06-01

  Optimized internal links and long-form copy for B2B and B2C client using keyword research. Monitored internal link performance for B2B and B2C client using Google Tag Manager, Google Search Console, Ahrefs, and Google Analytics. Performed technical SEO site audits using Screaming Frog and Google Analytics.

• Outreach Specialist · EverSpark Interactive2021-03-01 – 2022-03-01

  Obtained backlinks for law firms, management, healthcare, and fintech companies. Monitored backlink performance for clients monthly using Ahrefs.

• Acadium Digital Marketing Apprentice · AchievHer Perfection2020-07-01 – 2020-10-01

  Wrote email content for email campaigns for the brand and scheduled two-week and single-day email campaigns through MailerLite. Designed Instagram posts for @assurgenthealing account in Canva, Instagram reels in Unfold, and scheduled posts in Planoly. Maintained and wrote Instagram analytics report in Google Sheets and in Google Docs. Optimized WordPress webpages for SEO by using Keywords Everywhere and Yoast SEO. Increased overall brand awareness by 50% through social media optimization, email marketing, and content optimization.

Education

• Louisiana State UniversityBachelor of Science, General Business Administration
• UdacityBusiness Analytics Nanodegree, Business Analytics

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