Avi Arora

About

Growth marketing professional with a passion for driving results through strategic thinking and execution. Currently serving on the marketing and leadership team at Italic, leading initiatives on performance marketing. Experienced in building a technology start-up, venture capital, and social media marketing, with expertise in developing data-driven marketing strategies and executing campaigns across multiple channels.

Experience

• Chief Operating Officer · Italic– Present

  Lead initiatives on performance marketing, including forecasting, budget planning, account strategies, and creative planning.

• Various Roles · Technology Start-up, Venture Capital, and Social Media Marketing–

  Worked in diverse roles including building a technology start-up in the tattoo industry, venture capital, and social media marketing.

• Growth Marketing Manager · Cuts Clothing07-01-2021 – 07-01-2023

  - Responsible for Global P&L - Manage, allocate, and efficiently spend an annual 8-figure advertising budget between Meta, Google, TikTok, Podcast, TV, Newsletter, and more. - Create and lead recurring and innovative GTM strategies and marketing initiatives to help boost customer acquisition, performance marketing efficiency, retention, brand awareness, and more. - Built the company's holistic growth forecast and worked with the executive team to create quarterly business-level goals to be the guide to the business's annual growth trajectory - Worked closely with the website, content, data analytics, partnerships, logistics, planning, and product team to create a growth machine in an effort to continue rapid growth. - Managing, working closely with, and dictating spend and strategy for an amazing team of 4 incredible media buyers to help scale paid media channels while maintaining high levels of efficiency.

Education

• Loyola Marymount UniversityBachelor's degree, Entrepreneurship
• Branham High School

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