Awa Ndiaye

About

With a Bachelor of Science in Biology from Howard University, I have transitioned into a dynamic career in digital communications and marketing. Currently, I serve as a Digital Communications Coordinator at Goodwill Industries International, where I manage editorial calendars and execute digital communication projects, enhancing brand consistency and content delivery. As a Freelance Marketing Copywriter for SUCCESS Magazine, I craft persuasive copy that boosts engagement and conversions. My previous role as a Direct Response Copywriter at Copy & Assist saw me drive significant increases in engagement and conversion rates through compelling content. At Musa Consulting LLC, I achieved a 30% increase in conversion rates with high-impact web copy. Additionally, my experience as an Account Manager at Novogene America involved developing new business opportunities and managing cross-functional projects. My expertise lies in creating cohesive marketing materials and optimizing communication strategies to achieve business objectives.

Experience

• Digital Communications Coordinator · Goodwill Industries International02-01-2024

  Managed editorial calendars and segmented audiences, improving targeting and brand consistency. Led the coordination and execution of digital communication projects, including building and scheduling internal emails, resulting in streamlined content delivery across multiple teams using HubSpot. Successfully extended contract twice due to demonstrated proficiency in digital communications.

• Freelance Marketing Copywriter · SUCCESS Magazine01-01-2024

  Crafted persuasive, brand-aligned short-form copy for email campaigns, landing pages, and paid media ads, increasing engagement and conversions across channels. Collaborated with marketing, design, and product teams to develop cohesive marketing materials, ensuring a unified brand voice and message across all platforms. Regularly incorporated stakeholder feedback into final drafts, ensuring all marketing copy met the highest standards of clarity, tone, and strategic objectives while maintaining quick turnaround time.

• Direct Response Copywriter · Copy & Assist01-01-2019 – 12-01-2023

  Crafted compelling short-form copy and collaborated with cross-functional teams, driving a 20% boost in engagement and a 15% increase in conversion rates. Led the production of impactful headlines, emails, and social media content, contributing to a cohesive brand identity. Streamlined processes, reducing turnaround times by 25%, ensuring timely delivery of optimized marketing materials. Write, edit, and proofread copy and concepts clearly and concisely across different audiences.

• Digital Response Copywriter · Musa Consulting LLC01-01-2021 – 01-01-2023

  Drove a 30% increase in conversion rates through high-impact web copy and marketing collateral, enhancing brand recognition. Efficiently reduced content development times by 25%, ensuring the timely delivery of creative outputs. Leveraged software proficiency for seamless team communication and collaboration, applying creative concept skills aligned with industry leadership goals.

• Account Manager · Novogene America01-01-2021 – 01-01-2022

  Identify and develop new business opportunities via effective lead generation and account prospecting. Manage multiple projects simultaneously, coordinating cross-functional teams to ensure project delivery and client satisfaction.

Education

• Howard UniversityBachelor of Science - BS, Biology, General

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