Aytan Jalilova

About

With a Master's degree in International Management from Alma Mater Studiorum Università di Bologna, she has also pursued additional Digital Marketing and Business Administration courses from reputable institutions like the University of California, Davis, and McKinsey Academy. Their experience includes roles such as Product Marketing Manager at Integration.app, Product Marketing Specialist at IOMETE. She also worked at companies like IBM, Myfxbrokers.com, and Claradix Studio, gaining expertise in SEO, content management, market research, and digital marketing. Her diverse experience and educational qualifications reflect a well-rounded skill set in marketing and management. https://calendly.com/aytanjalilova/30min

Experience

• Product Marketing Manager · Integration.app11-01-2023 – 06-01-2024

  SEO (Programmatic SEO, blog post, case study, competitor comparisons, CMS management) Partnerships (marketplace listing, backlink building) Newsletter management (community building, email deliverability, domain warm-up) Social Media Management (growth hacking, SMM automation, etc) Ads management (Reddit, Linkedin Account Based Marketing, Google Ads) BI dashboards for inbound channels, Ad conversion value, Lead quality, etc. Achieved the end-of-year goal in 3 months

• Product Marketing Specialist · IOMETE11-01-2023 – 03-01-2024

  The IOMETE data lakehouse platform unifies all data - regardless of where the data resides - enabling large-scale analytics (BI/ML/AI) on the entire data set so that enterprise customers can analyze multi-terabyte to petabyte-scale data seamlessly across on-premise and/or cloud environments.

• Junior Marketing Manager · IOMETE08-01-2022 – 11-01-2022

  - content production for marketing channels - buyer journey modeling - competitor analysis - technical blog writing - market research - marketing data tracking

• Communications Specialist · IBM04-01-2023 – 08-01-2023

  Caspian Innovation Center(CIC) is a joint venture established in 2017 between SOCAR and IBM, one of the world's largest IT companies. The purpose of establishing the company is to contribute to the development of country economy by successfully implementing the process of digital transformation in the country and in the regions outside the country. I managed brand relationships between SOCAR and CIC Rebranding from CIC to SocarTech External communications, PR Internal communications matrix Show less

• Freelance Copywriter | SEO · Myfxbrokers.com05-01-2022 – 10-01-2022

  - crypto Blogging - daily crypto news - keyword research - crypto content management

• Marketing Manager · Claradix Studio05-01-2020 – 04-01-2021

  -SEO -content management -market research -digital marketing -Agile methodology

• Digital Marketing Intern · PART Agency11-01-2019 – 12-01-2019

  - Creating content for client's social media accounts - Responding to social media chats

• Leadership Development Program · AIESEC in Turkey06-01-2019 – 08-01-2019

  Improve Turkish youth's English skills and educate them about different aspects of sustainable development and empower them to act upon it, contributing to SDG 4.7. By Myself my World, we will not only increase awareness about sustainable development and its issues but also empower them to act upon it on a daily basis to implement SDGs in Turkey entirely in the long run. Main activities Making a research about sustainable development, cultural diversity, presenting them to students. Managing a group of 5-7 people develop the content of the activities & create a good atmosphere. Delivering all agenda of the project (workshops and presentations) designed by the AIESEC team. Making cultural presentations, bringing traditional food and items from the interns home country preparing celebration events at the end of the project. Show less

• Digital Marketing Intern · Avirtel08-01-2018 – 11-01-2018

  club941 startup project -blog content manager -SEO

• Strategic Digital Marketer · Dosty06-01-2024

  Dosty is a virtual assistant for pet owners, offering symptom checking, breed standards, and pet information to meet global veterinary demands. As a Digital Marketer, I expand our digital presence. Adapt website content for SEO and Digital Marketing requirements. Monitor marketing agency for Meta, TikTok, and YouTube expansion. Develop strategies for Reddit and manage affiliate campaigns. Engage digital pet communities and key influencers. Aggregate and analyze digital platform data for performance improvements. Manage the digital marketing budget for optimal ROI. Track KPIs, report performance, and adjust tactics. Maintain pet world PR and global media exposure. Analyze data to capture our primary user demographic. Contribute to content strategy aligned with SEO best practices.

Education

• Alma Mater Studiorum Università di BolognaMaster's degree, international management
• University of California, DavisDigital Marketing SEO
• Azerbaijan State University of Economics UNECBachelor's degree, commodity goods expertisation and marketing (chosen stream computer science)
• Digital Youth Hubparticipant, Digital Marketing
• McKinsey AcademyForward Leadership Program, Business Administration and Management, General
• Y CombinatorStartup School

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