Ayush Sharma

About

Growth-focused MBA graduate and Marketing Consultant with 2.5+ years of experience scaling 15+ brands through performance marketing, SEO, and data-driven campaigns. Skilled in full-funnel execution, paid media, analytics, and brand strategy across global markets.

Experience

• Sales And Marketing (Summer Intern) · Experion Developers04-01-2024 – 06-01-2024

  • Boosted qualified sales inquiries by 10% through competitor benchmarking, SWOT analysis, and customer segmentation • Optimized sales operations, reducing deal documentation time by 20% and increasing conversion rates by 15% • Onboarded 23 Channel Partners, organising 6 events, securing 5 investors, and generating ₹13 Cr+ projected revenue • Collaborated with channel partners and ran targeted WhatsApp campaigns, generating 50+ quality leads/week • Collaborated with creative and analytics teams to ensure consistent brand messaging across web and social media assets

• Marketing & Strategy Consultant · Jovial Folks Creations09-01-2021 – 06-01-2023

  • Scaled 15+ brands via data-driven full-funnel campaigns, leveraging retention and rewards to drive ₹10 Cr+ in revenue • Transitioned a client’s business from offline to online, resulting in a 500% increase in orders within one month • Scaled a startup from inception, implementing a data-driven growth framework, leading to 300+ orders in 3 months • Turned ambiguous problems into analysis briefs; used KPIs and reporting to deliver insights improving campaign ROI by 20% • Implemented SEO audits and optimizations using SEMrush and Ahrefs, improving search visibility and organic traffic

• Junior Data Analyst · Microsoft09-01-2021 – 11-01-2021

  • Delivered insights to stakeholders using analysis of 1M+ data points, driving a 30% improvement in campaign strategies • Enhanced forecasting accuracy by 35% by applying predictive analytics to optimize lead scoring and campaign outcomes • Designed and deployed Connect For Aid, a web-based crisis management platform, connecting aid providers with vulnerable individuals and enabling 300+ timely aid deliveries in 15 days during peak pandemic demand • Automated dashboard reporting across marketing KPIs, aligning cross-functional teams and reducing reporting lag markedly

• Equity Research Analyst · Profit Idea2021-06-01 – 2021-08-01

  Conducted comprehensive analysis of over 20 companies, providing strategic investment recommendations that resulted in high prediction accuracy. Implemented advanced analytical techniques for intraday trend detection and contributed to impactful marketing campaigns that significantly boosted reach, website traffic, and client acquisition. Roles & Responsibilities: 1. Advised 10+ clients on strategic investment strategies, achieving 85% accuracy in predictions 2. Led impactful marketing campaigns boosting reach by 25% and website traffic by 30%, resulting in 15 new client acquisitions 3. Implemented D-structure analysis with symmetrical profiles and DOM Pressure for understanding intraday trend detection 4. Awarded Certificate of Appreciation for outstanding contribution as Equity Research Analyst among 30+ interns

• Cyber Security Intern - Gurugram Police (GPCSSI ‘21) · Haryana Police2021-05-01 – 2021-06-01

  Selected from over 6000 applicants for Gurugram Police's prestigious national-level cyber security internship, gaining hands-on experience in addressing cyber threats under the guidance of industry experts. Conducted successful online cyber awareness campaigns and research on online gaming addiction, contributing to enhanced public awareness and prevention efforts. Roles & Responsibilities: 1. Acquired hands-on experience in addressing cyber threats by observing operations at the Cyber Crime branch, including complaint registration and criminal tracking, under the guidance of industry experts, including Gurugram's Commissioner of Police 2. Obtained insights from industry experts in Cyber Law, Cyber Safety, etc., and utilized this knowledge to raise public awareness 3. Selected from 6000 applicants for Gurugram Police's prestigious 9th cohort of the national-level cyber security internship 4. Conducted a successful online cyber awareness campaign educating 50,000 people on cyber threats and prevention methods 5. Surveyed 435 individuals from diverse demographics on "Online Gaming Addiction,"yielding insights for awareness campaigns

Education

• Indian Institute of Foreign TradeMaster of Business Administration - MBA, International Business
• EM Normandie Business SchoolMaster of Business Administration - MBA, International Business
• Delhi UniversityBachelor of Arts - BA (Hons.), English Literature
• GLA UniversityBachelor of Technology (B.Tech.), Computer Science
• St. Conrad's Inter CollegeSenior Secondary, PCM

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