Gauri Sharma

About

Growth and performance marketing expert with 6+ years scaling full-funnel programs across paid media, SEO, ABM, and lifecycle channels. Improves ROAS (40% uplift) and reduces CAC (30% reduction) by combining unit-economics-led planning with rigorous measurement (marketing mix modelling, multi-touch attribution, geo-holdout incrementality) and CRO (50+ A/B tests). Hands-on operator of generative AI and marketing automation (Gemini, Claude, n8n, Make, Clay, Zapier) to compress cycle time (~35%) and scale insight generation, while leading end-to-end GTM positioning, messaging, and demand generation through cross-functional and C-suite partnership.

Experience

• Senior Specialist, GTM Product Performance & Marketing Analytics · Wood Mackenzie01-01-2025

  I own the growth and performance marketing charter for a global energy & natural-resources intelligence brand — setting strategy and roadmap across paid media, demand generation, product marketing, and measurement. • Grew marketing-sourced pipeline by architecting a full-funnel performance marketing engine across paid media — Google Ads (Search, PMax, YouTube, Display), Meta, LinkedIn, and DV360 — improving ROAS 40% and reducing CAC 30%. • Owned the growth strategy and roadmap end-to-end, prioritizing channels and campaigns by unit economics (LTV:CAC, payback) to concentrate spend on the highest-return plays. • Scaled demand generation and lead generation through ABM (6sense, Demandbase, Bombora; Marketo, Pardot), lifting qualified pipeline generation and tightening MQL→SQL conversion with sales. • Directed product marketing and GTM — positioning, messaging, naming, competitive intelligence — translating complex AI capability into human-centric narratives across the customer journey. • Compounded conversion via a disciplined CRO program — landing pages, 50+ A/B tests, personalization — raising funnel conversion and content performance across organic and paid. • Instituted marketing mix modelling, multi-touch attribution, and geo-holdout lift studies to prove incrementality, reallocate budget, and defend spend to the C-suite with hard ROI. • Operationalized AI and marketing automation (Gemini, Claude + n8n, Make, Clay), automating reporting, enrichment, and creative to cut cycle time ~35% and scale insight generation.

• Analyst, Marketing Analytics · Wood Mackenzie10-01-2023 – 01-15-2025

  I built the analytics, attribution, and reporting backbone that turned 15+ channels of data into growth decisions. • Built the measurement foundation — KPI dashboards and reporting (GA4, BigQuery, Looker Studio, Tableau, SQL) — converting complex data into actionable insights that steered budget. • Modeled multi-touch attribution and channel mix across 15+ paid and owned channels, reallocating spend to lift media efficiency and ROAS double digits. • Ran 50+ A/B tests and CRO across landing pages and campaigns, sharpening messaging, positioning, and CAC. • Delivered marketing analytics on content and campaign performance across SEO, paid media, and social, quantifying outcome metrics and customer-journey impact. • Partnered cross-functionally to align marketing strategy and execution with revenue targets and GTM launches.

• Associate, Marketing Strategy & Customer Transformation · EY (Ernst & Young)01-01-2021 – 09-30-2023

  I advised enterprise clients on growth, brand, and digital marketing strategy — shaping positioning, GTM roadmap, and customer-journey transformation. • Shaped growth and digital marketing strategy, positioning, and GTM roadmaps, running paid media and demand generation campaigns that expanded client pipeline. • Designed customer-journey and lifecycle programs across HubSpot, Salesforce, and Marketo, improving engagement, conversion, and retention. • Built executive and agency relationships at C-suite level, delivering consultative recommendations that drove lead generation and business development. • Led market research and competitive intelligence to inform positioning, messaging, and brand campaigns, presenting insights to senior leadership. • Managed cross-functional programs across strategy, content, and product, navigating India's regulatory dynamics.

Education

• Guru Gobind Singh Indraprastha University (USMS)MBA, Marketing
• Rukmini Devi Institute, GGSIPUBBA

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