Barbara E.

About

Hey there! :) My name is Barbara, and I am a community focused, romcom loving extrovert who works in the growth marketing space. With over 6 years of full-funnel marketing experience and an MBA in hand, I have been growing brands across the E-commerce, Tech, and Entertainment worlds through a combination of digital marketing and business strategy. I am looking to work with brands in the CPG or Tech spaces, investing up to 10 hours a week of my time. Excited to collaborate with you and bring your business to the next level!

Experience

• Digital Marketing Specialist · Tatari06-01-2024

  • Design and run nurture campaigns to turn Marketing Qualified Leads into qualified hand-raisers ready to talk to the Sales team • Manage and optimize paid search, social campaigns, and explore opportunities in podcasts, niche newsletters, industry publications, and TV • Work with the internal design team and external vendors on creative concepts for both static and dynamic ad formats • Craft ad copy that aligns with our core messaging and adjusts to the nuances of each paid media channel

• Growth Marketing Manager · Genies08-01-2023 – 04-01-2024

  • Analyzed performance of integrated marketing campaigns (brand, email, SEO, event) to shape marketing strategy for avatar technology company and report the findings to internal & external stakeholders • Developed marketing strategies for the digital games under Genies’ portfolio, including go-to-market plans for product launches and event marketing analysis to promote brand awareness and drive conversions • Launched and optimized user acquisition campaigns across TikTok and Meta, resulting in over 10 million impressions and 35,000 app installs for digital fashion game app • Managed creator marketing initiatives including sourcing, outreach, communication, contract management, payment, and campaign execution for 100+ influencers

• Freelance Growth Marketing Manager · Various Companies06-01-2022 – 07-01-2023

  • Managed paid social campaigns on Meta, Tiktok, Snapchat, and Pinterest for large CPG brand • Built campaign performance wrap reports for client presentation • QA'ed campaign builds before launch and execute in-flight optimizations • Executed paid social campaigns for skincare brand spending up to $2 million a month on ads

• Performance Marketing Manager · Mythical09-01-2022 – 04-01-2023

  • Managed paid media campaigns (across Meta, TikTok, Snapchat, and Google,) for entertainment brand by creating ads, handling monthly budgets, and making optimizations, improving ROAS by >75% in 6 months • Managed paid media accounts for Mythical Store (e-commerce), Mythical Society (subscription/app), and Smosh (e-commerce) • Presented regular data reports covering analysis of performance marketing efforts to internal and external stakeholders to derive actionable insights • Brainstormed with creative team to develop a variety of content, from videos to statics to GIFs to landing pages

• Paid Social Campaign Manager · MuteSix05-01-2021 – 05-01-2022

  • Strategized, executed, and managed a variety of client Facebook & Instagram ad campaigns - handling over $400,000 in monthly spend (verticals include: fashion, beauty & skincare, home goods, and supplements) • Optimized paid media campaigns daily using audience targeting, creative tests, bid management, campaign structure adjustments, and CRO improvements • Constructed marketing briefs to provide strategic direction on campaigns and ensure that the team is aligned on objectives and creative tactics • Presented campaign decks to teams and executives showing weekly campaign data, comprehensive analysis, and follow-up recommendations • Worked closely with the creative teams to produce scalable content that converts in the form of banners, GIFs, videos, and scripts (Promoted from Paid Social Coordinator to Manager within 2 months)

• Digital Marketing Manager · Level 2 Designs07-01-2020 – 03-01-2021

  (Worked for IT services/agency Level 2 Designs and supplement brand Health By Principle) • Developed integrated strategy for DTC supplement brand that leveraged organic media such as content, social media, and SEO, leading to a YoY increase of 51% in revenue • Hired and managed a marketing intern to support our social and content marketing efforts • Executed paid search and social campaigns by coordinating creative assets, performing keyword research, monitoring budgets, making optimizations, tracking analytics, and providing actionable insights • Utilized data from Google Analytics, paid media platforms, and market research to create marketing initiatives that drive revenue growth for supplement business and the tech business

• Digital Marketing Specialist · Level 2 Designs2019 – 07-01-2020

  (Worked for IT services/agency Level 2 Designs and supplement brand Health By Principle) • Wrote brand-relevant content for a variety of marketing purposes including PPC campaigns, social media, website copy and blogs, resulting in over 200,000 pageviews • Optimized Shopify and Amazon product listings according to best practices and to communicate the brand's values and product offerings • Led email marketing efforts via Klaviyo by designing and creating company newsletters and email blasts with an average of 29.2% open rate and 3.82% click rate • Performed keyword research, site audits, and other SEO-related tasks to improve search engine results

Education

• California State Polytechnic University-PomonaMaster of Business Administration, Business Administration and Management
• Kent State UniversityBachelor of Science - BS, Pre-Medicine/Pre-Medical Studies

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