Barbara Mota

About

My name is Bárbara Mota, founder of 344 Agency, a social media management agency. I’m a dedicated professional who has helped brands with social media management, event organization, and workflow optimization. I’m fluent in Spanish (native), English (C1), Italian (A1), and French (A1). I specialize in solving social media challenges, having completed courses on the Instagram and TikTok algorithm. I’ve managed accounts on TikTok, Instagram, Meta, WordPress, Amazon, and Patreon. I implement automation, including email marketing and reporting. Let’s discuss how I can help your company grow!

Experience

• Communications Manager · Upwork07-01-2022

  Skilled in managing websites on platforms like WordPress, Amazon, and Patreon. Proficient in handling logistics coordination for website operations. Professional Experience: Worked as a Logistics Coordinator for website management on platforms including WordPress, Amazon, and Patreon. Founded and managed a marketing agency called 344 Agency, contributing to the growth of various clients including beauty salons, tax consultants, realtors, and musicians in the US and Canada.

• Founder and CEO · 344 Agency05-01-2023

  Communication · Sales · Leadership · Microsoft Excel · Customer Service · English

• Social Media Marketing Manager · Microsyscom IT05-01-2024 – 07-01-2024

  Content Creation & Strategy: Developing engaging content that aligns with the brand’s goals. Creating posts, stories, videos, graphics, and other media formats. Planning and scheduling posts using social media management tools (like Hootsuite, Buffer, or Later). Audience Engagement: Responding to comments, messages, and mentions. Engaging with followers to build community and foster relationships. Handling customer inquiries or complaints through social platforms. Social Media Strategy: Creating a strategy that increases brand awareness, engagement, and follower growth. Researching target audiences and staying up-to-date with trends and algorithms. Setting measurable goals (e.g., growing followers, increasing website traffic, boosting sales). Analytics & Performance Tracking: Monitoring social media metrics (likes, shares, comments, engagement rates, etc.). Analyzing performance data to refine strategies. Creating reports that track progress toward the brand’s goals. Advertising & Paid Campaigns: Managing and optimizing paid social media campaigns (such as Facebook Ads, Instagram Ads, etc.). Budgeting and targeting ads to reach specific demographics. Monitoring and adjusting campaigns for best performance. Collaboration & Influencer Marketing: Working with influencers or brands for collaborations or sponsorships. Coordinating giveaways, contests, or cross-promotions to boost engagement. Trend Spotting: Staying ahead of trends, new features, and changes on social platforms. Adapting strategies to keep the brand relevant.

• Social media manager · Vanrays11-01-2023 – 04-01-2024

  Content Creation & Strategy: Developing engaging content that aligns with the brand’s goals. Creating posts, stories, videos, graphics, and other media formats. Planning and scheduling posts using social media management tools (like Hootsuite, Buffer, or Later). Audience Engagement: Responding to comments, messages, and mentions. Engaging with followers to build community and foster relationships. Handling customer inquiries or complaints through social platforms. Social Media Strategy: Creating a strategy that increases brand awareness, engagement, and follower growth. Researching target audiences and staying up-to-date with trends and algorithms. Setting measurable goals (e.g., growing followers, increasing website traffic, boosting sales). Analytics & Performance Tracking: Monitoring social media metrics (likes, shares, comments, engagement rates, etc.). Analyzing performance data to refine strategies. Creating reports that track progress toward the brand’s goals. Advertising & Paid Campaigns: Managing and optimizing paid social media campaigns (such as Facebook Ads, Instagram Ads, etc.). Budgeting and targeting ads to reach specific demographics. Monitoring and adjusting campaigns for best performance. Collaboration & Influencer Marketing: Working with influencers or brands for collaborations or sponsorships. Coordinating giveaways, contests, or cross-promotions to boost engagement. Trend Spotting: Staying ahead of trends, new features, and changes on social platforms. Adapting strategies to keep the brand relevant.

Education

• ESERP Business SchoolBachelor degree on business administration, business administration
• ULACITBachelor degree on business administration, business administration
• ULACITEmphasis on marketing after bachelor degree, marketing

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