Bavneet S.

About

Currently pursuing a Bachelor of Arts in Econometrics and Quantitative Economics at Ohio Wesleyan University, expected to graduate in 2024, I have gained diverse experience in IT services, marketing, and customer success. At Ohio Wesleyan, I provide IT support and enforce parking regulations, ensuring campus safety and technology efficiency. As a Summer Research Intern, I explored marketplace trust, enhancing user experience and customer satisfaction. My role as Product Marketing Manager at Movement Genius involved executing marketing strategies, reducing customer churn by 10%, and increasing website traffic by 12%. I also managed social media growth, boosting engagement by 20%. At Saturn, as a Customer Success Intern, I improved client relationships and operational processes, achieving a monthly negative churn rate of over 10%. My skills in market research, data analysis, and customer engagement have been honed through these roles, preparing me for future challenges in the field of economics and technology.

Experience

• Information Technology Service · Ohio Wesleyan University09-01-2022

  Provided IT support and services, likely contributing to the maintenance and troubleshooting of technology systems within the university.

• Parking Enforcement Officer · Ohio Wesleyan University08-01-2023

  Responsible for enforcing parking regulations and ensuring the safety and accessibility of parking facilities on campus.

• Summer Research Intern · Ohio Wesleyan University05-01-2024 – 08-01-2024

  Conducted research on marketplace trust, exploring the role of trust within companies and its impact on market dynamics. Assisted in identifying keyword research and sources to support content strategy on the importance of trust in business environments. Researched user trends to implement Go-To-Market strategies for marketplace trust companies, improving user experience and gathering data from queues while increasing customer operations satisfaction rating. Generated reports on Excel and PowerPoint to conduct trend analysis and research on competitors, identifying target markets to help optimize the website in order to leverage customer retention.

• Product Marketing Manager · Movement Genius02-01-2023 – 08-01-2023

  Worked directly with the Co-Founder and the CEO to execute marketing operations and strategies, while conducting market research on more than 20 competition companies related to mental health. Led customer success across all customers, reducing customer churn by 10% by developing scalable onboarding, training, and support processes, handling over 300 weekly inquiries, and enhancing customer satisfaction through Jira and Confluence. Set up Google Analytics, Google optimization, and Meta Pixel - keyword research and optimization to increase website traffic by 12%. Assisted with the planning and execution of marketing campaigns, including email marketing, social media, and digital advertising; resulting in a 15% increase in website traffic and $5k MRR. Analyzed data from marketing campaigns and customer behavior to identify key opportunities to up-sell and down-sell offers; resulting in a 5% increase in average order value. Helped manage and grow social media channels, including scheduling posts and engaging with followers; resulting in a 20% increase in social media engagement (total 25k+ followers).

• Customer Success Intern · Saturn08-01-2022 – 01-01-2023

  Owned the entire relationship with assigned clients, including onboarding, implementation, training, adoption, retention, and satisfaction - monthly negative churn rate of over 10%. Created and improved operations processes for user inquiries, solving 300+ customer inquiries weekly through CRM platforms including Top desk, Confluence, and Jira. Collaborated with senior management on multiple functions including customer success and finance, increasing survey submissions by 10% by identifying the pain points of all customer feedback.

Education

• Ohio Wesleyan UniversityBachelor of Arts - BA, Econometrics and Quantitative Economics

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