Bayleigh Ipock

About

A recent graduate of NC State with a degree in Public Relations, I’m a creative marketing professional with experience in digital strategy, brand development, and content design. I specialize in website creation, social media management, and graphic design across print and digital platforms, bringing a thoughtful, audience-focused approach to every project. Experienced in managing marketing efforts for diverse industries including hospitality and education.

Experience

• Marketing Manager · Bobby Cahoon Marine Construction2025-05-01 –

  Oversees all marketing efforts across digital and print platforms. Manages website design, structure, and updates. Creates and schedules social media content and paid ad campaigns. Designs billboards, magazine ads, and promotional flyers. Maintains consistent branding across all marketing channels.

• Restaurant Server · Capital City Chop House2023-02-01 – 2025-07-01

  Efficient in high-volume, fast-paced environments, delivering exceptional customer service and enhancing the overall dining experience. Served food and alcoholic beverages, including wine, beer, and handcrafted cocktails, to 100–300+ guests per night. Memorized 75+ cocktail recipes and an extensive wine selection to provide personalized recommendations and elevate guest satisfaction.

• Digital Marketing and Design Intern · Greater Raleigh Chamber2024-10-01 – 2025-05-01

  Enhances digital marketing efforts by designing and distributing daily HTML emails to 30,000+ subscribers, managing website updates, app development and creating multimedia content. Produces photography, videography, and live social media coverage for Chamber events. Develops a multipage website for the DEI department using Squarespace. Designs graphics, edits photos and videos, and assists with marketing copy to support branding and outreach initiatives.

• Chapter Events Director · Alpha Xi Delta - Zeta Rho2023-11-01 – 2024-11-01

  As the Chapter Events Director, I manage and coordinate all social events, including date parties, formals, and campus-wide socials. My role involves working with vendors for venues, catering, and entertainment, ensuring events run smoothly and comply with health and safety policies. I also collaborate with campus organizations on joint events, building strategic partnerships to enhance our chapter’s social calendar.

• Summer Camp Waterfront Director · Camp Albemarle2022-05-01 – 2022-08-01

  Proven leadership in overseeing all waterfront activities. Skilled in staff management, ensuring compliance with safety protocols, and fostering a positive, fun, and inclusive waterfront experience for campers and staff.

• Summer Camp Counselor · Camp Albemarle2018-05-01 – 2021-08-01

Education

• North Carolina State UniversityBachelor's degree, Communication - Public Relations

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