Becca Marsh

About

Affiliate and partnership operations professional building the systems behind partner programs since 2017. I take over programs that need fixing or build them from scratch, migrate the tooling, clean up the data, design the incentive structures, and stand up the reporting that gives leadership real visibility. My lane is the backend: infrastructure, automation, onboarding, and the day-to-day operation that keeps a program running, not relationship management or recruitment. Track record of measurable impact: 38% YoY revenue growth, 90%+ efficiency gains, and multi-million-dollar programs run end to end.

Experience

• Affiliate & Marketing Operations Consultant · Independent12-01-2021

  ▸ I come in, build the systems and infrastructure a program needs to scale, and leave teams with processes they can run without me. ▸ Currently working with an Amazon seller analytics platform: started with a full audit of their affiliate program, then built out the automations, assets, and newsletter frameworks to turn it into a system that runs cleanly. ▸ Past work includes email marketing for a law firm and paid search for a statewide network of medical offices. The through line is the same regardless of industry: I build the systems, clean up the data, and make programs run smoothly.

• Director of Partnership & Incentive Operations · SIB03-01-2025 – 12-01-2025

  PARTNER & AFFILIATE OPERATIONS (EXTERNAL) ▸ Built and optimized affiliate, channel, and ambassador programs across business units: improved workflows, standardized partner journeys, and strengthened performance through analytics and automation. ▸ Led the migration of partner and affiliate operations across business units onto PartnerStack, owning the full implementation and standardizing the systems behind every program. ▸ Built and maintained Salesforce dashboards for the partner team and leadership, giving clear visibility into partner revenue and performance on a weekly, monthly, and quarterly basis. ▸ Owned PRM and core partner infrastructure, ensuring consistent partner engagement and internal alignment across all programs. SALES COMMISSION OPERATIONS (INTERNAL) ▸ Led internal sales commission cycles across multiple business units, coordinating more than a dozen stakeholders across RevOps, Sales, Accounting, Finance, and the C-suite, setting timelines, driving accountability, and ensuring payout accuracy each month. ▸ Redesigned the internal sales commission process end to end: 90%+ efficiency improvement and ~80% error reduction through tighter data governance and cleaner reporting. ▸ Built the operational backbone for the commission system by coordinating multiple Salesforce instances, finance tools, and data systems to ensure accuracy.

• Affiliate Marketing Manager · SIB05-01-2023 – 03-01-2025

  ▸ Rebuilt and scaled Getida’s affiliate program, owning the operational and systems side: strategy, infrastructure, and execution. ▸ Migrated the program from a manual Google Sheets, PayPal, and promo-code setup onto PartnerStack, owning tracking, workflows, and reporting end to end. ▸ Built and ran the operational core of the program: onboarding flows, partner newsletters, communications, and creative, plus day-to-day troubleshooting and problem resolution. ▸ Simplified and redesigned the affiliate commission structure, and created new bonus and incentive programs to drive partner performance. ▸ Built dashboards and reporting from the ground up to guide optimization; program drove roughly a third of total company revenue. ▸ Drove 38% YoY affiliate revenue growth during a period of company-wide decline. ▸ Finalist, SaaS Partnerships Awards: ‘Up-and-Coming Partner Program’ (2024).

Education

• Southern Oregon UniversityBachelors, Criminal Justice

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