Lisana Meiers

About

With a BA in Technical and Professional Writing from San Francisco State University, I have developed a robust career in affiliate marketing and business operations. Currently, I serve as an Affiliate Publisher Development Manager at Swyft Filings, where I cultivate relationships with affiliate publishers to enhance growth and revenue. Previously, I was an Affiliate Marketing Manager at Bonsai, where I designed and executed strategic partnerships with digital media publishers. My experience also includes a role as Partner and Account Executive at Perform[cb], where I managed client and affiliate partner relationships and led strategy meetings. At Wyndham Destinations, I was a Supervisor in Business Operations & AQA, overseeing business operations and quality assurance. My career began as a Contract Compliance Coordinator at Wyndham Vacation Ownership, where I managed contract processes and compliance. My diverse experience underscores my ability to drive strategic growth and operational excellence.

Experience

• Affiliate Publisher Development Manager · Swyft Filings02-01-2023 – 11-01-2024

  Responsible for developing and managing relationships with affiliate publishers to drive growth and revenue.

• Affiliate Marketing Manager · Bonsai03-01-2022 – 01-01-2023

  Design and execute overall program strategy, aligning with Bonsai's growth goals. Cultivate strategic partnerships with digital media publishers nationwide. Track, report, and analyze performance and trends, providing ongoing actionable insights and learnings. Coordinate and negotiate paid media placements/flights. Monitor publishers for T&Cs compliance, traffic quality, etc. Serve as the day-to-day contact for all publishers, communicate all program changes and updates, be a knowledgeable and responsive partner to the affiliates.

• Partner and Account Executive · Perform[cb]09-01-2020 – 04-01-2022

  Account Management - Servicing both the client and the affiliate partner side of the business. Marketers main point-of-contact, leading weekly performance & strategy meetings. Oversee the day-to-day operations of the clients affiliate program through various tracking platforms (Impact Radius, LinkShare, Commission Junction, ShareASale, etc.). Lead weekly performance and strategy meetings. Strategy Execution - Implement a program strategy capable of achieving the advertisers main KPIs, including volume and ROI targets. Data-driven Decisioning for identifying performance trends and communicating to the client the main reasons and findings behind those changes. Project Management over the client team to prioritize, execute and ensure we remain internally aligned and focused growing each clients affiliate program.

• Supervisor, Sales & Marketing Operations & QA · Wyndham Destinations03-01-2014 – 12-01-2020

  Performed dual-role responsibilities by overseeing business operations and acting as the Quality Assurance Officer. Provided onboarding training to staff, including Salesforce CRM system training. Direct site operational personnel. Proactively partner with all levels to ensure adherence to all corporate, BU, and site SOPs. Process weekly commissions and audit financial reporting. Responsible for overseeing the accurate completion of all required contractual documents, as well as conducting closings with new and existing owners.

• Contract Compliance Coordinator · Wyndham Vacation Ownership12-01-2015 – 03-01-2017

  Keyed, processed, managed monies, and audited contracts for new and existing owners under strict timeline. Communicated with both in-house and corporate customers for entire lifeline of contract creation and audit, including credit checks, credit line applications, contract sales figures, charging and handling of monies, and compliance of trades and purchases.

Education

• San Francisco State UniversityBA, Technical and Professional Writing
• Impact.comAffiliate & Partnerships Industry - Expert, Affiliate Marketing

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