Maren Kollhus

About

I’ve spent the last several years at the agency level leading influencer and creator programs. While I manage a team of specialists, I also maintain a portfolio of client accounts, overseeing everything from initial strategy to final reporting. I work with a wide range of talent, from micro-creators and industry experts to professional athletes. I’m very intentional about the work we do up front to set a partnership up for success, and I use the results of every campaign to keep refining our strategy. For me, it’s about a constant feedback loop; applying what we’ve learned to make the next project even more effective. Beyond the creative strategy, I enjoy the logistics of leading a program. This includes managing freelancer relationships and building the internal processes that allow a team to take on more complex work while maintaining high standards. I’m always looking to learn from the landscape as it changes, finding new ways to bridge the gap between creative content and measurable growth.

Experience

• Influencer Marketing Specialist & Content Manager (Senior Lead) · Jennings Social Media & Martech2022-09-01 –

  I lead the agency’s influencer programs, balancing high-level strategy with team leadership and hands-on account management. - Scaled the influencer department by building out our core frameworks for talent sourcing and campaign execution. - Lead the strategy for our partnership campaigns, includes everything from micro creators and industry thought-leaders to high-profile athletes, consistently outperforming industry engagement benchmarks. - Mentor a cross-functional team of specialists and writers to ensure campaign excellence for clients of all sizes across industries. - Oversee contract negotiations and maintain global regulatory compliance (FTC/International).

• Social Media Coordinator · Jennings Social Media & Martech2020-11-01 – 2022-09-01

  I managed full-cycle social operations and client relationships, bridging the gap between organic storytelling and paid media performance. - Managed the day-to-day execution of social campaigns and client relationships, ensuring a smooth transition between organic storytelling and paid media performance. - Developed platform-specific copy and strategies for TikTok, Meta, and LinkedIn that significantly improved audience sentiment and engagement. - Acted as a main point of contact for clients, drafting strategic decks and leading regular calls to report on ROI and campaign progress. - Partnered with Paid Media teams to align organic content with brand goals and managed the initial stages of creator collaborations. - Received PR News recognition for excellence in Instagram strategy for a key agency account.

• Marketing Communications Director · Fashion Tech Week New York2018-11-01 – 2019-12-01

  I led the marketing and communications for Fashion Tech Week NY, a multi-day event featuring tech-integrated fashion (3D printing, wearables) through runway shows, speaker panels, and exhibitions. - Built cross-channel marketing campaigns across socials and the website, as well as drafting press releases. - Managed relationships with designers, speakers, exhibitors and press. - Directed real-time social media coverage and content capture, managing the digital narrative for event partners and sponsors during live shows.

• Campus President · Mogul2017-12-01 – 2019-12-01
• Journalism School Ambassador · William Allen White School of Journalism and Mass Communications2018-05-01 – 2019-11-01
• Journalism School Leadership Board Member · William Allen White School of Journalism and Mass Communications2018-01-01 – 2019-11-01
• Technology Assistant · The University of Kansas2017-02-01 – 2019-05-01
• Global Student Ambassador · EF High School Exchange Year2014-01-01 – 2018-01-01
• Style Guru Intern · CollegeFashionista2017-05-01 – 2017-08-01
• Shop Assistant · SPAR International2015-06-01 – 2017-01-01

Education

• The University of KansasBachelor's degree, Journalism
• Gol VGS (Upper Secondary School)High School Diploma, Specialization in Social Studies and English
• Blue Valley North High SchoolStudy Abroad

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