Bella Fojut

About

Product marketing and customer experience leader with 8+ years driving go-to-market strategy, narrative development, and product launch execution for technical and AI-forward products. Known for translating complex capabilities into compelling, audience-specific positioning that converts—spanning personas/messaging frameworks, sales enablement, and full launch programs. Deep cross-functional partner to product, research, and sales teams, including embedded GTM collaboration with OpenAI on Sora. Blends audience strategy, data-driven storytelling, and hands-on execution across GTM, community, onboarding, and customer success.

Experience

• Commercial Partnerships Manager (Fractional) · Trauma System News05-01-2024

  • Leading audience-focused editorial and go-to-market strategy for a 5,000+ community of trauma leaders, PI coordinators, and clinicians. • Facilitating sponsorship programs connecting commercial partners to a highly specialized professional audience — requiring precise positioning and deep audience empathy.

• Customer Operations Lead & AI Communications Partner · Invisible Technologies05-01-2024 – 01-01-2025

  • Served as embedded GTM and narrative partner to OpenAI product and research teams, supporting delivery and messaging for 95% of training data used to build Sora — Invisible’s most high-profile AI research collaboration. • Designed and launched a quality assurance dashboard translating complex operational data into clear executive-facing insights, enabling data-driven decisions for senior research stakeholders. • Delivered data-driven presentations in weekly and quarterly business reviews, influencing client data priorities and shaping how program performance was communicated to senior leadership. • Coached 50+ person team on stakeholder-facing communication and consistency, improving the quality of all external touchpoints.

• Customer Success & Experience Consultant · Via Monstra CX10-01-2022

  • Designed customer journey frameworks and self-service knowledge systems translating complex product workflows into accessible, human-centered experiences. • Built onboarding programs that improved adoption and reduced friction, making technically complex systems feel intuitive to non-expert audiences.

• Head of Product Marketing & Experience · StartX (Stanford-Affiliated Accelerator)04-01-2021 – 10-01-2022

  • Led go-to-market programs — communications, marketing, and experience design — supporting 2,000+ founders through onboarding, retention, and lifecycle engagement. • Designed and executed an 11-week cohort GTM program through 86 individual founder discovery interviews, surfacing nuanced audience needs and building deeply personalized engagement strategies. • Produced StartX’s largest entrepreneurship event (1,000+ attendees), owning logistics, marketing, sponsorship narrative, and full execution. • Hosted a high-stakes innovation visit from Kazakh government dignitaries, opening a multimillion-dollar collaboration with Nazarbayev University — demonstrating command of high-stakes stakeholder messaging. • Reintroduced in-person programming post-pandemic, rebuilding community trust and co-designing the narrative arc for StartX’s return to public engagement.

• Senior Community Manager · StartX09-01-2020 – 04-01-2021

  • Achieved 30% newsletter open rate within 3 months — 3x industry average — through editorial strategy, audience segmentation, and high-quality writing. • Grew engaged founder community to 2,000+ members through consistent content and communications programming. • Authored an account management playbook that became the internal standard for stakeholder communications best practices. • Surpassed tri-yearly growth marketing goals by 1.5x through discovery-based outreach and high-touch applicant communications.

• Founder Enablement & Communications Lead · StartX01-01-2019 – 09-01-2020

  • Created founder personas and audience segmentation frameworks that informed the highest-converting marketing copy in StartX’s history. • Launched ‘StartX 101,’ a webinar-based onboarding program improving cohort adoption and establishing a scalable communications format. • Maintained +88 NPS during sensitive customer communications through empathetic, carefully crafted messaging under pressure. • Founded a 400-member female founder community, creating a trusted space for peer support and leadership development.

• Senior Customer Success Manager · Appfluence (SaaS)05-01-2017 – 12-01-2018

  • Managed 75+ SaaS accounts and drove 8x conversion improvement through strategic discovery and stakeholder relationship mapping. • Closed a $50K account expansion by translating complex organizational dynamics into tailored narratives for key stakeholders. • Contributed to company-wide improvement from 60% → 80% GRR and 95% → 110% NRR through proactive retention communications. • Pioneered a webinar strategy for C-level trial customer engagement — producing technically credible content that resonated with executive audiences.

Education

• University of DallasBachelor of Arts, English Literature

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