Dominique Johnson

About

I’m a product marketing manager who builds campaigns that connect strategy with story. Over the past several years, I’ve led launches, GTM playbooks, and client experiences across DoorDash, Tesla, and NovaTab. My background blends customer success, operations, and creative marketing, which means I understand how to turn insights into actions that actually drive engagement. I love collaborating across teams, simplifying complex ideas, and creating work that moves people and grows brands. My experience spans tech, automotive, and consumer spaces, showcasing adaptability and a wide-ranging skill set. I’m actively exploring roles in product marketing, brand strategy, and experiential creative work.

Experience

• Product Marketing Manager · DoorDash06-01-2025 –

  Lead go-to-market storytelling for merchant-facing products in the Business Manager App, shaping how merchants discover and adopt new tools. Translate complex product updates into clear, engaging narratives that highlight value and drive action. Partner with Design, Comms, and Product teams to craft launch campaigns, one-pagers, and in-app messaging that connect with merchants. Help define the brand voice for self-serve merchant experiences from live order chat to real-time order adjustments. Build cross-functional launch frameworks that bring structure and creativity to every release. Manage content creation for internal GTM resources, ensuring every team tells the same story from first announcement to post-launch.

• Project Manager, Merchant Strategy & Operations · DoorDash02-01-2025 – 06-01-2025

  Led planning and execution for cross-functional go-to-market (GTM) initiatives across Product, Sales, and Operations. Built automated intake and task-generation systems in Google Sheets to streamline GTM workflows and risk assessments. Partnered with Product Marketing, Legal, and Finance to identify merchant risks, define mitigation steps, and assign DRIs. Designed the first GTM Playbook and dynamic task list used across the Merchant Strategy org, improving speed and consistency of launches. Presented frameworks and workflow improvements to senior leadership, influencing rollout strategy and stakeholder alignment.

• Customer Success Manager · NOVA03-01-2024 – 01-01-2025

  Collaborated with founders to build brand voice, product documentation, and launch materials for POS and SaaS products. Built relationships with restaurant clients to gather feedback and translate insights into actionable product improvements. Created internal training resources and playbooks that improved merchant activation and retention. Partnered with Sales and Product teams to align customer feedback with roadmap priorities and campaign strategy.

• Customer Success & Operations Lead · Tesla12-01-2020 – 03-01-2024

  Planned and hosted in-person customer education events and live streams that helped demystify Tesla ownership and showcase new features. Collaborated with Marketing and Service teams to create experiences that built brand loyalty and generated new customer leads. Delivered a premium customer experience across delivery, service, and support, turning complex technical details into clear, engaging communication. Translated customer insights from events and service interactions into actionable feedback for Product and Operations. Developed onboarding materials and training resources that improved team performance and brand consistency. Ensured every touchpoint reflected Tesla’s core values of innovation, efficiency, and customer empowerment.

• Operations Manager · American Immersion Theater02-01-2020 – 12-01-2020

  Supervised audition and casting session processes. Edited film scripts and screenplays to clearly communicate stories. Described ideas and demonstrated techniques to actors to achieve optimal performance. Adhered to production budget and time constraints to minimize profit losses. Scheduled rehearsals and filming sessions with performers and production crews. Coordinated the activities of writers, directors, managers, and other personnel throughout the production process. Performed administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.

• Customer Relationship Manager · Progressive Insurance05-01-2016 – 01-01-2020

  Developed training modules and documentation to train staff. Maintained frequent interaction with senior management to measure goal achievement and determine areas of improvement. Addressed and resolved client or customer inquiries to foster superior standards of service. Represented business in the marketplace and developed relationships with key accounts to promote and market business. Developed and implemented appropriate plans to resolve unfavorable trends and enhance sales.

• Store Manager · Subway01-01-2014 – 05-01-2016

  Evaluated customer feedback and complaints to locate weaknesses and improve service. Coordinated employee schedules according to availability and made staffing adjustments to cover shifts. Solved problems and resolved conflicts for team members and customers. Interviewed and hired prospective employees according to team needs. Set sales targets and budgets for team leads and employees to follow.

Education

• Western Governors UniversityBachelor of Science - BS, Marketing
• Pragmatic InstituteCertification, Product Marketing Foundations

Similar talent on Pangea

Hannah W.Strategic Product Marketing Leader | SaaS, eComm & Ad Tech | GTM, Positioning, PricingDenver, CONataliya K.Product Marketing Manager | GTM, Positioning & CRO | 20 Years Marketing ExperienceSpainDeborah T.Senior Marketing Leader | Product Positioning Expert | GTM Strategy Specialist | Highly Skilled Partner MarketerRaleigh, NCBella F.Product Marketing & AI Communications Leader | 8+ Years GTM, Narrative, and Launch ExecutionDallas, TX