Ben Krasnow

About

I strive to be innovative and efficient and work hard no matter what. I grew up in Palo Alto, CA and have seen how digital ideas transform businesses and industries. Outside of work I like playing board + video games, cooking, writing + storytelling, and following Bay Area sports teams and current events.

Experience

• Owner/Operator · Polymath Growth2023-06-01 –

  A cross functional consulting company focusing on achieving business results via performance marketing.

• Senior Growth Manager, Search & Social · BMG3602022-09-01 – 2023-08-01

  Primary point of contact for 3-4 brands across Social and/or Search platforms, in a hybrid role of account manager / performance marketer.

• Growth Manager · Thesis, a BMG360 Company2021-06-01 – 2022-09-01

  • For a men’s apparel brand, scaled Google spending over 3x in 2022, driving their paid spend up to $1.7M on the channel for the year at above a 3.0 ROAS. • For a health foods brand, sold out their primary product sku in under two months of working together. • For a skincare brand, drove a $23 Blended CAC on $500k in DTC spending (Facebook, Google, Snapchat, Tik Tok) from June-December 2021.

• Growth Marketer · Lilo Social2019-09-01 – 2021-05-01

  • For a BBQ Pellets client, drove a $14 CAC on $419k spend across Facebook and Google in 2020. For a Cat Litter client, drove a $36 CAC across Facebook and Google on $267k spend in 2020. • Increased a Canadian DIY supply company’s US sales 113% year over year in Q1 2021 via a 2.63 ROAS on Google Search and Shopping. • Scaled weighted blanket company’s spend on Google Search 77% in 3 months, resulting in a 170% increase in ROAS on the channel. • Created new, scalable processes for internal analytics, client spend pacing, and weekly and monthly reporting. These processes helped to grow the agency from 4 paid media clients when I joined to 11 paid media clients in less than a year.

• Ads Manager · Cycle2017-09-01 – 2019-03-01

  • Placed advertising buys and optimized these campaigns across many different clients and platforms: • Influencer campaigns on Facebook, Instagram, Twitter and YouTube • Mobile Phone Brand on Facebook, Instagram, Twitter and Snapchat • DTC CPG Brand on Google Search and Shopping • Cycle Editorial on Facebook and Instagram • Contributed social posts to Cycle’s handle across gaming and business / technology verticals, while working to provide insights that could help guide the content strategy for the publication.

• Associate Media Buyer + Analyst · Wondersauce2017-06-01 – 2017-08-01

  Transitioned to paid media buying and bought ads across Google, Facebook, Pinterest and LinkedIn for 4 clients in makeup, natural skincare, high school sports and a digital conference.

• Marketing Coordinator · Wondersauce2016-02-01 – 2017-06-01

  • Assisted in deals across a range of agency services to bring in revenue. • Wrote proposals for new clients, researched markets & insights for pitch decks and created / updated case studies. • Working as a generalist across various accounts, I created a social media strategy for a slippers brand and wrote copy and worked with designers to create social assets for multiple automotive brands.

• Product Management Student · General Assembly2014-09-01 – 2014-11-01

  As a student in the Introduction to Product Management course at General Assembly, I learned the basics of product management. I conceived and created a product and presented it to my classmates and in the process learned to: -Understand users and analyze the market to build a product that is both desirable and viable -Create a roadmap and effectively manage communication with all stakeholders -Develop metrics to measure success and make tough decisions

Education

• New York UniversityBachelor's, American Government and Politics (United States)

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