Beth Tootill

About

Creatively and commercially driven marketing consultant with experience crafting and executing campaigns for major brands. Proven in end-to-end campaign strategy and execution, creator and partnership management, and launch delivery across UK and global clients.

Experience

• Senior Business Manager (contract) · Howatson+Co2026

  ● I lead client relationships and drive business growth for Vodafone, ensuring the agency delivers strategic, creative and commercial outputs that meet client objectives. The role involves guiding cross‑disciplinary teams, identifying new opportunities, and maintaining strong partnerships with clients while ensuring projects are delivered on time, on budget and to a high creative standard. ● Managed the launch of the Samsung Galaxy S26, kick starting a new event series called Vodafone: First Night Only. The campaign gave customers who had pre-ordered the phone, the chance to win tickets to an exclusive Genesis Owusu gig, and give their phone an epic first night out.

• Senior Account Manager · Jungle Creations2023 – 2025

  ● Strategically shaped and delivered end-to-end social campaigns from concept development to asset delivery, ensuring all deliverables were on-brand, on-budget and successfully achieved client goals. ● Managed and executed a new audio and video podcast for Tommee Tippee featuring celebrities and medical experts from UK, US and Australia. ● Managed and executed a campaign between Solace Women’s Aid and NCDV ahead of Euros 2024 to raise awareness of domestic abuse increasing when England’s Men’s football team lose at a major tournament. The campaign achieved 91 pieces of press coverage in 24 hours and 182k social engagements. ● Partnered with 7UP to develop and produce the 7UP BBQ sauce range. This video campaign combined URL and IRL, allowing people to try the sauces at a 7UP experiential pop-up.

• Social Account Manager · Cow2021 – 2022

  ● Led the planning and execution of social media, PR and influencer campaigns across FMCG and entertainment clients, including producing events and experiential activations. ● Managed Kraken Rum’s long standing residency at All Points East festival, including recipe development, set build and content production. ● Launched Impossible Foods in the UK with a restaurant takeover event, including the involvement of 50 paid food creators. ● Brought the countryside to the big smoke with a Covent Garden summer activation for Warner’s Gin.

• Senior Account Executive · Starcom2019 – 2021

  ● Media planner across seven accounts in Procter and Gamble’s haircare and beauty portfolio, delivering large-scale campaigns across all mediums including social, digital, print, OOH and AV. ● Prior to this I worked as an Account Executive on Ferrero and PUIG splitting my time between chocolate and luxury fragrances.

Education

• University of LeedsBroadcast Journalism
• Monash UniversityJournalism and Communications

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