Emily Barlow

About

I'm an experienced project lead, content marketer and freelance journalist. I am solutions-driven and thorough, and love a good creative challenge. My background is in managing integrated, data-informed content marketing campaigns and events for global brands. I have a knack for developing production strategies and content ideas for print, digital and social media, then implementing them. I've worked with big brands like Tourism New Zealand, RedBalloon, MINI, Renault, Kraft Heinz, Tourism Australia, American Express and Disney. I've also had experience leading high performance teams, improving operations and processes to achieve effective team collaboration and quality client service.

Experience

• Client Engagement Specialist · Brand of a Leader03-01-2024

  - Remote freelance role where I facilitate client interviews and build content plans for personal branding initiatives, including LinkedIn profiles, thought leadership articles, websites and podcasts. - Building a client engagement and marketing plan for new internal B2B podcast.

• Group Campaign Manager · Broadsheet Media04-01-2021 – 10-01-2023

  Head of campaign production and client services at Broadsheet Media. Responsibilites: - Team management position overseeing multi-platform content marketing campaigns and activations for over 120 clients. Packages included but were not limited to: bespoke articles, video, talent collaborations, OOH, eDM marketing, print, social media, design, events, talent collaborations. - Escalation point for all client, project management and production needs, and responsible for overseeing quality control. - Refined operations and strategy for cross-departmental collaboration and transformed project management process onto Asana - Provided strategic content advice to sales and strategy teams based on past-campaign performance and insights - Oversaw digital advertising operations, delivery and relationship with google-ads management team - Oversaw and educated team on campaign reporting processes using GA4, Meta Business Suite, Braze and Canva - Effectively expanded client service presence and retention in new markets with an increase of client retention YoY under my leadership - Established production processes with new collaborative media partners (The Guardian AU & The Domain Review). - Project lead for launch of editorial print partnership with property magazine The Domain Review

• Freelance Writer · Emily Barlow06-01-2018

  I work as a freelance travel and culture writer, with experience covering lifestyle, food, entertainment, adventure and branded content. Published by Broadsheet (AU), We Are Explorers (AU), get lost magazine (AU) and Explore Magazine (CA)

• Campaign Manager · Broadsheet Media07-01-2018 – 04-01-2021

  Trusted as the first project manager representative in Sydney as a new market, before taking on team leadership position - Managed client campaigns from end-to-end at Broadsheet Media, responsible for the Studio's key clients across a range of industries: automotive, finance, travel & tourism, SaaS, FMCG, hospitality, cultural events - Responsible for complex project planning, excellent client service, timeline development, budgeting, coordinating creative teams and freelancers and industry talent, delivering feedback and managing production of content - Executed large and small-scale branded events to engage with audience members, as well as pre and post promotion - Ensured all campaigns were delivered on brand brief, on budget and over-exceeded KPIs - Oversaw amplification of content via social media and EDM, providing recommendations for optimisations throughout including paid media strategy - Provided comprehensive insights-driven reporting and analysis to clients - Used insights and data on content performance to help inform future strategic activity

Education

• UNSW AustraliaBachelors Degree, COMMUNICATION, JOURNALISM, AND RELATED PROGRAMS
• McGill UniversitySemester Abroad, Communication and Media Studies

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