Beverly Lamour

About

With a Bachelor's degree in Marketing from Baruch College, I am a dedicated professional with a passion for entrepreneurship and innovation. As a Venture for America Fellow, I underwent rigorous training in entrepreneurship, leadership, and problem-solving, collaborating with a diverse cohort to foster a rich exchange of ideas. My experience as a University Scholar at Seeds of Fortune Inc. empowered young women of color through scholarship programs and financial education. Additionally, I honed my marketing skills as an Event Specialist at BoomPop and as a Marketing Strategy Intern at Egg Strategy, where I led the creation of impactful campaign materials and synthesized research findings into actionable recommendations. My internship at the Research Foundation of The City University of New York further enhanced my technical and soft skills. I am driven to make a meaningful impact in the world of marketing and entrepreneurship.

Experience

• Fellow · Venture For America03-01-2023

  Immersed in a dynamic learning experience, undergoing rigorous training in entrepreneurship, leadership, and problem-solving at VFA training camp. Selected as a Venture for America Fellow, a rigorous fellowship program dedicated to fostering entrepreneurship and innovation in high-growth startups with a 9% program acceptance rate. Collaborated closely with a cohort of talented Fellows from diverse backgrounds, fostering a rich exchange of ideas and perspectives.

• University Scholar · Seeds of Fortune Inc.04-01-2017

  A scholarship program that financially empowers young women of color by helping them apply for college scholarships, as well as teaching career and financial management skills.

• Event Specialist · BoomPop09-01-2023 – 02-01-2024

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• Marketing Strategy Intern · Egg Strategy02-01-2023 – 05-01-2023

  Employed thematic analysis techniques to synthesize research findings into key themes and actionable recommendations for a brand workshop and or 'Hatchery' for a CPG brand. Led the creation of a robust database encompassing 200+ CPG brands, analyzing packaging buzzwords and common phrases to support an engaging 'hatchery' brand workshop activity. Enhanced the clarity and impact of a 120+ page campaign project slide deck for a prominent CPG brand, summarizing the outcomes of the brand workshop and future strategic directions. Developed a concise, impactful 7-page micro-insight deck focusing on the decline in birth rates and the resulting rise in pet ownership, tailored for the Egg Strategy LinkedIn page. Assisted in conducting comprehensive stakeholder interviews to extract valuable customer insights. These insights played a pivotal role in shaping brand positioning for a brand innovation workshop. Show less

• CUNY Spring Forward: Marketing Hub Intern · Research Foundation of The City University of New York12-01-2022 – 05-01-2023

  A competitive and highly selective placement program that connects students with internship placements that align with personal career aspirations and interests. Attended comprehensive training sessions covering resume development, workplace etiquette, and marketing project execution, enhancing both technical and soft skills. Internship Placement: Egg Strategy

Education

• Baruch CollegeBachelor's degree, Marketing
• Jamaica Gateway To The Sciences

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