Ryutaro (Ryu) Takatsu

About

I am a part-time MBA candidate at NYU Stern School of Business, holding a BS in Marketing. Growing up in New York City, I've become adept at navigating change and embracing uniqueness—qualities that are highly valued in the startup space, where a unique perspective on creating change is key. This mindset has inspired me to launch three businesses as an undergraduate, collaborating with diverse teams and applying the insights gained through my studies. With my current position in a business program, I am eager to maximize every learning opportunity, especially in a startup environment where I am less likely to be limited by a set of designated tasks. My goal is to push boundaries and create something larger than myself.

Experience

• Founder, Marketing Coordinator · Industry Idol05-01-2023

  -Founded a marketing agency that supports local businesses in achieving their goals through strategic marketing, collaborating with 6 clients across the music, tech, and fashion industries -Initiated a cross-marketing project between a new music artist and a fashion brand to mutually promote both while reducing digital advertising costs and expanding their audiences -Developed social media marketing strategies by designing creatives for digital ads (traffic, lead gen, search), achieving an average click-through rate of 6%. -Supervise and train 12 team members in developing impactful deliverables for clients, covering primary/secondary research methods, project management skills, and effective marketing strategies from past projects

• Marketing Intern - Japan · Pulse Labs08-01-2024
• Research Assistant · University of Rochester School of Nursing11-01-2022 – 05-01-2024

  -Managed over 300 data transcriptions and interviews for the '30-Year Randomized Control Trial: Memphis New Mothers' research project, being one of the few trusted with full database access among colleagues -Trained 6 new hires by teaching data processing techniques on RedCap/SPSS software and verifying the accuracy of over 100 data entries -Facilitated recruitment efforts in maintaining study sample retention by editing and tracking over 50 recorded media for distribution to past study participants

• Marketing and AI Intern · Hubspot09-01-2023 – 12-01-2023

  -Integrated Hubspot Marketing Software tools into two distinct business operations, leveraging AI and automation to streamline routine processes -Developed an email list-building strategy for a keynote speaker's upcoming book release, doubling email subscriptions in 3 months and implementing tracking methods using HubSpot software

Education

• NYU Stern School of BusinessMaster of Business Administration - MBA
• University of RochesterBachelor of Science - BS, Business: Marketing
• The Beacon SchoolHigh School Diploma

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