Bhavyasree Raj

About

With a strong foundation in User Experience Design from Humber College and a Bachelor of Technology with Honours in Computer Science from APJ Abdul Kalam Technological University, I bring a wealth of experience in product and UX design. Currently, I lead design efforts at Genie Technologies Inc., where I manage the entire design process from concept to execution, ensuring a user-centric interface. My previous roles include enhancing website UX at INSPIRELY | STEAM Education, improving digital touchpoints at Tata Consultancy Services, and creating promotional materials for the National Service Scheme. My expertise spans UX/UI design, branding, visual identity, user research, and usability testing, all aimed at optimizing user experiences and aligning design solutions with business objectives.

Experience

• Product Designer · Genie Technologies Inc.07-01-2024

  Led all design efforts, including UX/UI design, branding, and visual identity. My role involved taking full ownership of the design process from concept to execution. Designed and implemented the entire user experience for the company's web app, ensuring a cohesive and user-centric interface. Worked closely with the founders, developers, and other stakeholders to align design solutions with business objectives and user needs. Conducted user research, usability testing, and iterated on design prototypes based on feedback to optimize the user experience.

• User Experience Designer · INSPIRELY | STEAM Education03-01-2024 – 06-01-2024

  Collaborated with user experience (UX) designers on a website redesign project on Shopify. Focused on improving the UX to increase conversion rate. Conducted user testing sessions to gather feedback on the redesigned website and Information Architecture. Analyzed user testing results to iterate on the design, IA, and optimize for conversion. Utilizing Page Speed Insights to analyze website performance and implementing changes to improve loading speed and overall user experience, resulting in improved search engine rankings. Developed brand identity elements such as color schemes to establish a cohesive visual identity for the startup.

• User Experience Designer · Tata Consultancy Services08-01-2021 – 08-01-2023

  Contributed to the delivery of initiatives to improve the user experience of our product from conception to launch in partnership with product managers, engineers, technical designers, etc. Conducted interaction design and prototyping to define the order and experience of users' activities at different digital touchpoints. Designed, created, and iterated interactions into a simple and delightful user experience that was accessible for all. Considered information architecture, ensuring content was findable and usable. Took part in user journey mapping with the rest of the squad to design end-to-end journeys based on user needs and data. Discovered issues and needs through regular qualitative learning such as user research and usability testing.

• Graphic Designer · National Service Scheme08-01-2019 – 06-01-2021

  Designed posters and flyers for various events organized by NSS. Created visually appealing promotional materials to promote events and initiatives. Collaborated with the NSS team to understand design requirements and deliver creative solutions.

Education

• Humber CollegePostgraduate Degree, User Experience Design
• APJ Abdul Kalam Technological UniversityBachelor of Technology with Honours- BTech, Computer Science
• GVHSS MananthavadyHigher Secondary

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