Biana Gorelik

About

With a robust educational background that includes a Master's Degree in Mathematics Education from New York University and specialized training in Applied Data Science from MIT Professional Education, this professional brings a wealth of knowledge to the field of UX research and design. Their experience spans various roles, including UX Researcher positions at BNY Mellon | Pershing, Edward Jones, and Capco, where they utilized data science techniques and lean startup methodology to enhance user experiences and product designs. As a Freelance UX Researcher/Designer, they continue to support small businesses with user-centered design and content creation. Their technical skills are complemented by hands-on experience in front-end web development and user experience design, acquired through courses at General Assembly.

Experience

• Freelance UX Researcher/Designer · Freelance10-01-2023

  Working on a number of small projects and freelance activities helping small businesses with website design, user-centered design, and content creation.

• UX Researcher · BNY Mellon | Pershing05-01-2023 – 10-01-2023

  Utilized data science techniques to analyze user behavior, preferences, and engagement, contributing to data-informed design decisions and improving product personalization and engagement. Performed and synthesized user research for various functionalities across the client product suite. Main objective revolves around the UI refresh of core functionalities such as account opening, asset movement, and enterprise reporting. Research activities are expected to discover problems, and opportunities and validate the product design direction in each area. Operated using lean startup methodology.

• UX Researcher · Edward Jones12-01-2022 – 03-01-2023

  Conducted quantitative analysis and user research activities to improve the proprietary enterprise financial product suite. Synthesized findings from usability testing and data analysis, providing actionable recommendations for product design improvements. Partnered with cross-functional teams, utilizing lean startup methodology to prioritize and conduct user research. Collaborated with product managers and designers to iterate on designs and deliver effective solutions to customers.

• UX Researcher · Capco11-01-2019 – 07-01-2022

  Specializing in user research, business analysis, and project management, worked on a variety of projects in retirement planning, wealth planning and management, European banking, life insurance, and customer experience management. Collaborated with multi-disciplinary teams to create personas and prototypes that were instrumental in winning work with two major financial institutions. Conducted user research, consisting of extensive demographic research, user research, and competitor research. Prepared documentation and presented findings to design and finance teams. Led UX Copywriting practice, ensuring consistency in language and messaging. Supported creation of strategic execution roadmaps for transforming advice platform: Conducted sessions with external vendors to gather cost & time estimates, produced project timelines, sequenced and prioritized Epics & Features, and supported content creation. Assisted with developing four options for the leadership to consider - which included using external vendors capabilities vs. building capabilities in-house, with and without restrictive funding.

• UX Design Consultant · Douglasware, LLC.06-01-2017 – 11-01-2019

  Created wireframes and prototypes for iQuantibly, an online management system for nonprofit organizations, utilizing Adobe Photoshop and Sketch. Designed user experience for account creation and user flow. Conducted interviews to understand user needs for a resource website for a religious organization, created multiple iterations of wireframes and prototypes, and coded wireframes using HTML/CSS and Javascript. Conducted user interviews, formed insights and persona, created wireframes, and prepared usability testing documentation for Our.ly, a time-blocking app. Created user journey and key wireframes using Sketch and inVision, and coded wireframes using HTML/CSS and Javascript.

Education

• MIT Professional EducationApplied Data Science
• New York UniversityMasters Degree, Mathematics Education, grades 7-12
• Rutgers UniversityBachelor's degree, Mathematics
• General AssemblyFront-End Web Development (PT)
• General AssemblyUser Experience Design (Immersive)

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