Bianca Tarsia

About

Hi! I’m Bianca! I'm a professional marketer with 6+ years of experience in project management, content, lead gen, e-commerce, building CRMs, and so much more. I’m incredibly passionate about all things branding, partnerships, and experiential marketing, and creating community through in-person events in an increasingly digital world. I've worked with start-ups and small to medium sized businesses on projects of varying scale and complexity, often working one-on-one with founders. I’ve built the CRMs, workflows, content, and campaign systems that help brands scale and move faster.

Experience

• Associate Marketing Manager · CoachNow04-01-2024

  -Identify coaching influencer partners, define deliverables and timelines, and oversee implementation across our blog, social, and email channels. -Work cross-functionally with all of our teams to align on brand storytelling across our channels. -Plan and rollout all marketing initiatives, ensuring that deliverables and timelines are met to ensure execution as planned. -Built multiple KPI dashboards complete with automated reporting to easily assess various channels (email, social, blog, sms) and use those insights to inform future experiments and optimization. -Monitor and analyze campaign performance and create post-campaign reports to identify wins and future areas for growth.

• Marketing Growth Manager · DEX05-01-2022 – 02-01-2024

  -Promoted from Digital Marketing Coordinator (Feb 2023). -Led the Marketing team (of 3), overseeing daily tasks and projects. -Led end-to-end execution of convention activations, overseeing all logistics including team apparel, product shipments, branded materials, vendor coordination, and more. -Coordinated cross-functional timelines and deliverables across marketing, sales, and leadership teams to ensure seamless execution of campaign initiatives. -Communicated weekly with C-Suite executives to convey objectives and share marketing content for feedback . -Managed day-to-day operations of our Shopify e-commerce store, including product management and design. -Leader of organic marketing, content strategy, vision, and growth as the Marketing Department Manager.

• Marketing and Partnerships Coordinator · Bumobrain11-01-2020 – 04-01-2021

  -Oversaw agreements with micro-influencers and clients, managing deliverables and product gifting, ensuring timelines were met appropriately. -Reviewed and published weekly podcast episodes, as well as associated marketing collateral (Being Bumo Podcast - Dear Media). -Daily planning and posting across various social platforms (IG, TikTok, YouTube).

Education

• George Fox UniversityBA, Communication Arts

Similar talent on Pangea

Sharese P.Marketing Specialist | Digital & Email Marketing | CRM, SEO & Analytics | Brand & Community EngagementChicago, ILEmily L. M.Strategic Marketing Specialist | Campaign Execution | Brand Positioning & Digital GrowthSayville, NYKaitlin T.Marketing Leader in Community & Partnership Development | Events & Social Media | Motorsports EnthusiastNew York, NYDennis A.Experienced Marketing Leader Driving Business GrowthNew York, NY