Bilal Ayub

About

With a strong foundation in Marketing and Entrepreneurship from The University of Texas at Dallas and an MBA-Level Certificate in Spiritual Entrepreneurship from Columbia Business School, I have built a dynamic career in product management and brand strategy. Currently, as a Senior Product Manager at Chartbeat, I lead strategic decisions and mentor a growing team, contributing to significant product launches and industry thought leadership. Previously, at Event Dynamic, I enhanced platform resilience and led a major product redesign, securing high-profile client sign-ups. My tenure at LaunchGood saw me drive a 300% revenue growth and implement effective product development processes. Earlier, I provided brand strategy and product design services at ayub.co, helping startups establish successful brands. My career began with an internship at Tech Wildcatters, where I honed my skills in developing winning pitch strategies.

Experience

• Senior Product Manager · Chartbeat01-01-2022

  Drove build-vs-buy decisions for key areas of investment on our roadmap. Helped scale the Product Org from 2 to 17 through an exit and two acquisitions, mentoring new hires. Collaborated with world-class published data scientists to bring Reader Journey-focused conversion metrics to media brands powering their Subscriptions, Newsletter, and Registration flows. Launched 3 new products with a small team to great success, directly impacting new business win-backs, multi-year renewals. Provided thought leadership by presenting at global media conferences and creating completely new Conversion Funnels for digital media brands to measure their performance.

• Senior Product Manager · Event Dynamic12-01-2019 – 01-01-2022

  Served as the Lead Product Manager overseeing our entire suite of ML pricing products until a market exit. Worked directly with leadership, clients, sales, and operational support teams to ensure our processes scaled along with our code and features. Built A/B testing, user-tracking, and transactional emails functions. Built a phased approach for E2E testing to reduce errors, with an MVP providing real insights in one day. Tracked platform resilience to inform SRE decisions like multi-region redundancy for the inevitable AWS outage, driving our services uptime from an inelegant 86% to an SLA-respectable 99%. Scoped, planned, and supported 6 enterprise integrations with major ticketing marketplaces from discovery to production certification. Led a complete client-facing product redesign during the height of Covid, directly contributing to new client sign ups including one of the top 10 most valuable sports franchises in the world.

• Frontend Developer / Product Manager · LaunchGood08-01-2016 – 11-01-2019

  LaunchGood is a 300% YoY revenue growth startup that is rapidly changing the crowdfunding industry. At the time, this social entrepreneurship venture was 100% employee-owned and sustainable with a world-class team of 25 across 8 timezones. Introduced A/B testing and user-tracking as valuable tools to inform product. Built the product function as the company grew 10x total crowdfunded from $9MM to $90MM+ in 3 years. Established sustainable product-dev-marketing processes from square one for a team of 25 across 8 timezones. Delivered 4 iterations of transactional email flows to see a 20% increase in email to $ conversion rate. Contributed to a FE design system for a leading crowdfunding platform with 462,000 users. Focused on improving the relationship between the customer and the platform across all FE interactions. Led the redesign of our highest-value landing page, driving in a 16% increase in conversion rate & revenue.

• Brand Strategy & Product Design · ayub.co01-01-2013 – 12-01-2016

  Worked on contract projects with dozens of startups and organizations in and out of Texas to guide them from idea to fruition to promotion. By providing design and business development, helped build successful brands from the ground up with websites, investment materials, events, and digital strategies. Developed an exhaustive brand identity for a national 3-day conference, AMCC 2016. Designed investor pitch presentations winning 3 global competitions and raising $100,000+. Established successful brands from the ground up with websites, copywriting, events, and social media strategy.

• Accelerator Intern · Tech Wildcatters01-01-2013 – 04-01-2013

  Tech Wildcatters is a Forbes nationally-ranked top 10 startup accelerator. Worked directly with startups to develop pitch strategies that would go on to win global competitions like MLOVE in Berlin, Germany.

Education

• The University of Texas at DallasBS Marketing & Entrepreneurship, Marketing & Entrepreneurship
• Eugene M. Lang Entrepreneurship Center at Columbia Business SchoolMBA-Level Certificate, Spiritual Entrepreneurship
• International Baccalaureate (IB)

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