Laura Nguyen

About

I'm a data-driven marketer with a background in conversion rate optimization (CRO), demand generation, SEO, and lifecycle marketing across a diverse range of industries - from D2C, to SaaS and fintech. Driven by execution, I strategize, analyze, and optimize to make a measurable impact. My track record shows tangible results in improving conversion rates, developing effective automation strategies, and elevating website rankings. I enjoy weightlifting, golfing, traveling, learning chess, and trying different food dishes. Always available to learn and tackle new challenges in my professional life. I look forward to connecting with like-minded professionals and exploring new growth opportunities. Feel free to reach out!

Experience

• Growth Marketing Specialist · Baselane11-01-2023

  Led A/B testing for campaigns and emails, significantly improving the activation rate by 85%. Designed and implemented a targeted strategy to onboard users more effectively, directly contributing to a higher engagement rate across the platform. Utilized Mixpanel for in-depth analysis of user behaviour, enabling the identification of key engagement levers and areas for improvement. Collaborated with the product, business operations, and customer service teams to implement cross-functional initiatives and go-to-market plan for new product launches. Conducted thorough analyses of email marketing performance, offering actionable insights and recommendations.

• Growth Marketing Specialist · Aviron Interactive (YC W21)02-01-2023 – 11-01-2023

  Drove Conversion Rate Optimization (CRO) and A/B testing on key pages, resulting in a 30% boost in email submits and a 60% increase in order value, enhancing user experience and revenue. Led a UX/UI-focused website redesign, informed by user feedback, decreasing exit rates by 40% and increasing onsite engagement. Boosted organic reach by conducting SEO research and optimizing blog content, achieving a 68% lift non-branded impressions and a 49% rise in clicks. Managed lifecycle A/B tests, redefine copy and optimize flows for a 20% higher click-through rate, improving user engagement. Analyzed website traffic via Google Analytics 4 and Hotjar, developed Databox and Looker dashboards, aiding in optimization and strategic growth. Analyzed comprehensive website and marketing data to guide growth strategies, significantly impacting the achievement of KPIs.

• Digital Marketing Coordinator · Clearco2021 – 11-01-2021

  Developed and optimized an automated lifecycle retention strategy, generating $1M in gross profit in 6 months and improving customer lifetime value Led A/B testing on key pages, improving marketing qualified leads by 20% Managed a cost-effective Facebook campaign, reducing acquisition costs by 30% compared to other campaigns Created Looker and Salesforce dashboards and reports to track seasonal trends and performance, providing the team with analytical insights Configured Google Tag Manager for advanced custom event tracking, enhancing user engagement metric accuracy Collaborated with the Revenue Operations team to enhance data integrity, rectifying discrepancies and establishing attribution models Utilized SQL to query and analyze customer data, extracting insights that informed marketing strategies and led to data-driven decision-making

Education

• Wilfrid Laurier UniversityBachelors of Business Administration, Marketing Specialization, Computer Science Minor
• BrainStationDiploma of Software Engineering, Software Engineering

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