Bram Pitoyo

About

Over 14 years, I’ve built a career in user experience design and leadership that spans B2B SaaS, global open-source project, and advertising/media. At Rainforest QA, I led the design team, collaborating with senior staff across departments to design and build AI test automation products. My tenure at Mozilla Corporation saw me spearheading design initiatives for Firefox Mobile and Firefox Focus. I also conceptualized features like Multi-Account Containers and Firefox Screenshots. While at Wieden + Kennedy, I planned and tested web experiences for major brands like Nike and Nokia.

Experience

• User Experience Designer · Rainforest QA12-01-2021 – 08-01-2024

  Working with the COO, led the Design team and regularly collaborated with senior Product and Engineering staff members to maintain focus and shipping velocity. AI Recovery Mode: Led user experience design for zero-maintenance test runs, enabling AI to intervene at points of failure and generate recovery actions, ensuring uninterrupted execution. AI Block: Led user experience design for a novel test creation system, transforming plain English prompts into repeatable automated steps. Recording Mode: Working with the CEO in a discovery team, conducted user interviews, identified new customer segment, led product refresh, and iterated via frequent customer check-ins to create a test creation experience that records intents and interactions. Failed Tests: Led user experience design of an actionable start page that surfaces automation test failures previously buried a few clicks deep and lets customers quickly triage them. Test Branching: Led user experience design of a feature that gives users the ability to create and manage separate branches of automation tests, facilitating collaborative work without conflicts.

• User Experience Designer · Mozilla Corporation01-01-2012 – 12-01-2021

  Firefox for iOS: Led a design refresh that streamlined the look and feel, unified the design language, and improved platform integration. Firefox for Android: Led customer experience design for Firefox Mobile Add-ons WebExtension programme, sensitive to the needs of both Firefox and add-ons developers. Thanks to this project, uBlock Origin became first-class Firefox citizens and adopted its Design System. Firefox Design Systems: Oversaw the unification of icon systems across platforms, and led the migration of iOS and Android UI components from Sketch to Figma. Firefox Focus: Led a design refresh that reintroduced Mozilla's privacy browser to the market. Firefox for Fire TV and Echo Show: Led the design of a channel-centred new tab page. Firefox Screenshots: Concept creator of PageShot, in-browser tool that captures, saves and shares screenshots. Multi-Account Containers: Concept creator of Containers, a feature that allows one browser to be cleanly split into multiple identities for personal, work, banking, shopping, and other uses. Add-ons Developer Hub: Designed user experience and visuals for Mozilla's add-on management suite. Firefox Security Warning Pages: Designed user experience and visuals for Firefox's security error and malware warning pages. Mozilla Support: Planned information architecture and designed user experience for Mozilla's knowledge base and support forum. Other projects: Firefox Mobile search programme, Firefox Lite, Firefox ScreenshotGo, Firefox for desktop update experience, Firefox for desktop plugins blocking, Firefox Accounts payments, Form autofill, Profile manager, Captive portal, Firefox Marketplace developer hub, reviewer tools, and editorial dashboard, Bugzilla, Firefox Flicks, Mozillians.org

• Account Planner, Digital · Wieden + Kennedy08-01-2009 – 10-01-2011

  Planned, designed, prototyped, and tested web user experiences for brands including Nike, Nokia, and Target at W+K Portland and WKEntertainment. Helped start the digital department at W+K Delhi.

• Designer · Open Source Bridge06-01-2009 – 07-01-2009

  Worked on designing user experiences and visuals for Open Source Bridge, contributing to the open-source community.

• Co Founder · brashCreative11-01-2005 – 03-01-2009

  brashCreative was born in 2005 from the collaborative effort of a few ambitious advertising students. Since then, the agency has grown to include a dynamic flavor of talents with diverse skills.

Education

• The Art InstitutesBachelor of Science (B.S.), Advertising
• The Art InstitutesBachelor of Science (B.S.), Design Management

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