Brandon Hightower

About

Marketer and designer with a degree in Product Design from Stanford and a passion for blending creative insight with business impact. I’ve generated $10B+ in market value by helping launch dozens of startups into market. I’ve led growth initiatives at Hott Studio, designed UX for AR apps, and collaborated with dozens of startups at the venture studio West. My work focuses on deep user research to mine insights that create meaningful connections with the end user, regardless of industry. When I’m not working, I record and perform rock and soul music in NYC.

Experience

• Co-Founder & Head of Strategy · Hott Studio01-01-2024

  As Co-Founder & Head of Strategy, responsible for leading strategic initiatives and business development efforts to drive growth and innovation.

• Strategist · West10-01-2019 – 05-01-2023

  West is a Venture Studio with a unique structure at the intersection of brand strategy, creative, business strategy, and venture capital. Brand Strategy: End-to-end brand and marketing from user research, to brand identity, copywriting, go-to-market strategy, and campaign management for early-stage (Seed to Series C) ventures. Project Management: Led cross-functional teams of designers, strategists, and developers, managing project plans and timelines to ensure seamless project execution on time and within budget. Client Management: Cultivated client relationships. Regularly pitched and delivered presentations to client teams and executives. Agency Management: Collaborated with external agencies to incorporate specialty services for select projects to deliver integrated marketing campaigns.

• Design & Marketing Consultant · NONA.studio09-01-2018

  Radically human experiences for innovative technology. UX Design for AR: Designed the beta for a web-based AR shopping app. Created a novel AR design workflow incorporating prototypes in Adobe Aero and wireframes in Figma, implemented in 8th Wall. Worked closely with the founder and CTO with weekly design reviews for a faster development cycle. Marketing Strategy for New Media: Built go-to-market strategy and refined the brand identity for a new media startup in preparation for an in-person brand activation and new product launch.

• UX Designer · SAP05-01-2017 – 2019

  Interaction Design: Tasked with modernizing one of the flagship SAP products, Cloud for Customer, involving incorporating chatbots into a legacy product. Conducted user research, built wireframes, conducted usability testing, and contributed new interaction patterns to be implemented by the development team. Collaborated closely with the development team to ensure feasibility of the designs. Design Consulting: As part of the SAP AppHaus team, led design workshops and created strategic recommendations for SAP customers to better utilize SAP products to drive business success. Environmental Design: Conducted user research to inform the environmental design of the HanaHaus coworking space ahead of the launch in 2018. Innovation Strategy: Investigated the feasibility of a machine learning product to ensure pay equity with the SAP SuccessFactors HR solution.

Education

• Stanford UniversityBachelor of Science (B.S.), Product Design

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