Brenda Robinson

About

Hi! 👋🏽 I’m Brenda. For help with all things digital marketing, I’m your gal. I’ve worked my magic for startups, big companies, and in-between. Some of my proudest projects are with brands like Apple, Lyft, Roku, HubSpot, Wendy’s, and more. 🌎 My approach? Creative + data-driven + lots of coffee (specifically from Dutch Bros 😉) = Results. Every brand has a story, and it’s my mission to make sure that story reaches the right eyes, gets those high engagement metrics, and most importantly, drives conversions. Some fun facts about me: 1) Harry Styles and Louis Tomlinson follow me on Twitter! 2) I helped fundraise $30K to build a new school building for a school in Nigeria. 3) My cousin is Janelle Monáe. Don't be shy, let's work together!

Experience

• Social Media Coordinator (Content, PR & Internal Comms Specialist) · Canopy & Vine04-01-2025

  - Own social media strategy, content creation, and scheduling for 7 senior living clients representing 1,000+ communities across affordable and luxury housing. - Write cross-platform content including blogs, social media posts, email copy, and internal announcements, supporting brand storytelling, SEO growth, and campaign visibility. - Support public relations efforts by building media lists, drafting press releases and media pitches, and assisting with earned media outreach to increase brand credibility. - Contribute to PR campaign execution by coordinating timelines, managing content deliverables, and collaborating with strategy leads to elevate client visibility. - Write and publish original blog content for the agency’s site using SEO-informed best practices, helping position Canopy & Vine as a thought leader in marketing for senior living. - Write blog content for both the agency and client brands, stepping into ghostwriting roles to craft thought leadership pieces, SEO-optimized posts, and branded storytelling that aligns with each client’s voice, goals, and audience. - Craft internal communication materials, including newsletter and announcement copy, to support team alignment and key internal initiatives. - Manage online reputation and community engagement by responding to messages, comments, and reviews within 24 hours across Meta platforms. - Analyze and report on content performance using Meta Business Suite, Agorapulse, and custom dashboards to surface trends, optimize creative, and inform strategy. - Align all visual and written content to each client’s brand voice while tailoring messaging for

• Copywriter · The Buckle11-01-2024 – 03-01-2025

  - Develop innovative copy for multi-channel campaigns, resulting in a 20% increase in customer retention and an 18% growth in organic traffic. - Create and deliver over 100 campaign assets per quarter, ensuring brand consistency across print and digital platforms. - Maintain Buckle’s brand standards by producing clear, engaging, and error-free content across email, in-store signage, social media channels, and website materials. - Partner with cross-functional teams to conceptualize and execute marketing strategies that align with business objectives. - Craft engaging copy for seasonal, evergreen, and loyalty-focused campaigns, driving deeper connections with Buckle’s guests.

• Digital Marketing Lead · Design Your World11-01-2024

  - Develop and implement strategic marketing campaigns, boosting brand awareness and driving a measurable uptick in online sales. - Manage and optimize content across multiple platforms, creating engaging posts that increase audience engagement and follower growth. - Design graphics, videos, and images tailored to Instagram, TikTok, and LinkedIn campaigns. - Execute paid advertising campaigns, leveraging data analytics to maximize return on investment. - Design targeted email marketing strategies that nurtured leads and increased customer retention. - Analyze performance metrics, identifying key trends and providing actionable insights to refine ongoing marketing efforts for better results. - Produce and edit engaging video stories and podcast episodes featuring entrepreneurs, aligning with marketing strategies to build brand awareness and increase customer engagement. - Manage and nurture online communities across social media platforms, boosting follower retention and interactions. - Conduct in-depth interviews with entrepreneurs to craft compelling narratives, elevating the brand's authenticity and customer connection.

• Brand Ambassador · Apex Systems10-01-2024

  - Deliver personalized demonstrations of Caper Carts to 30+ shoppers daily, ensuring a seamless introduction and increasing customer adoption rates by 25%. - Provide one-on-one assistance to shoppers, reducing technology-related confusion and boosting satisfaction scores by 30%. - Actively engage customers in-store, encouraging usage of Caper Carts and contributing to a 20% increase in user adoption during the launch phase at 6 different locations. - Gather real-time customer insights, presenting actionable recommendations to improve the product and enhance user experience. - Act as the face of Instacart, creating a welcoming and informative environment that fosters strong customer relationships and loyalty.

• Social Media Coordinator · AMC Theatres09-01-2024 – 10-01-2024

  - Authored engaging, original content on 7 social channels, editing partner-provided content and visuals. - Collaborated in the creation and editing of written, video, and photo content created with content creators. - Expanded and moderated 7.37M follower audience by engaging with guests, using brand voice guidelines. Client: AMC Theatres Tools: Microsoft Office, Khoros

• Copywriter Intern · VML06-01-2024 – 08-01-2024

  - Write clear, concise, and compelling copy that effectively communicates the desired message to audience. - Collaborate with designers, art directors, and others to ensure the copy and design work together. - Proofread and edit copy to ensure accuracy, consistency, and adherence to brand guidelines. Client: Wendy's Software/Tools: Google Drive, Microsoft Teams, Microsoft Office

• Copywriter Intern · Victorious Social2024 – 07-01-2024

  - Compose drafts of website copy, email campaigns, social media posts, and YouTube descriptions for review. - Craft social media captions for 20+ clients, generating 30+ posts per week. - Summarize YouTube video content into easy-to-understand video descriptions with timestamps. Software/Tools: Microsoft Office, Loomly, Dropbox

• Associate Marketing Manager · HubSpot06-01-2023 – 03-01-2024

  - Develop, implement, and coordinate original email marketing campaigns to segments of cold lead database. - Manage segmentation/targeting, resulting in a 20% increase in engagement and 10% increase in conversions. - Analyze email performance metrics and implement A/B testing strategies to measure campaign effectiveness.

• Social Media Coordinator · Centerbase03-01-2023 – 09-01-2023

  - Writing, editing, and publishing engaging content for Legalfit clients on various platforms. - Help define the social strategy and voice for different clients and platforms. - Optimizing social media posts (language, tone, message) based on our target audience’s behaviors. - Provide reporting of social performance metrics and ongoing insights and recommendations to internal teams and clients based on findings. - Stay up-to-date with changes in all social platforms ensuring maximum effectiveness. - Develop an optimal posting schedule, considering web traffic and customer engagement metrics. Software/Tools: Adobe Creative Suite, Microsoft 365 Platforms: Facebook, LinkedIn, Google My Business

• Copywriter Intern · Lyft09-01-2022 – 11-01-2022

  - Generate writing for headlines, campaign emails, in-app notifications, landing pages, products, and social. - Work with cross-functional teams to resolve feedback and identify solutions to business challenges. - Partner with art/creative directors, marketers, lawyers, project managers, and developers for copy.

• Brand Social Marketing Co-Op · HubSpot08-01-2022 – 12-01-2022

  - Research, development, and planning for emerging channels like TikTok, Pinterest, and/or Reddit. - Create social media trend reports, calling out areas of opportunity for our team and providing emerging examples of best-in-class social examples. - Content planning and support in line with social editorial strategy. - Writing social media creative briefs and project kick-off documents. - Support for community management, growth, and earned social needs.

• SEO Content Production Intern · Savings United06-01-2022 – 10-01-2022

  - Design and implement content & on-page SEO, technical SEO, and off-page SEO strategies. - Conduct SEO keyword research to improve the ranking for credit card comparison pages. - Research US Market insights and build reference documents for freelancers to produce comparison pages.

• Public Relations & Communications Intern · Jerry05-01-2022 – 08-01-2022

  - Supported media relations outreach media to develop targeted media pitches with 50-100 reporters each. - Developed the Coffee Roulette employee engagement program for 300+ employees and contractors. - Drafted and edited social media content for TikTok, contributing to a 15% follower increase.

• Influencer Marketing Intern · Power Digital Marketing05-01-2022 – 07-01-2022

  - Developed influencer marketing campaigns for clients including MyFitnessPal, Doc Martens, etc. - Identified trends & developments in the industry and social media platforms, including Instagram + TikTok. - Negotiated contracts for all influencer collabs, including annual partnerships and short-term projects.

• Public Relations Intern · Cristina Ruales Co.03-01-2022 – 05-01-2022

  - Produce press materials including news releases, media alerts, pitch letters, media pitching, and outreach presentations. - Schedule and coordinate meetings and appointments for CEO and public relations team. - Develop social media content for Instagram. - Research and develop strategic media outreach ideas.

• Music Editorial & Radio Content Strategy Intern · Apple2022 – 08-01-2022

  - Work closely with the Values Cross-Content Planning team to develop and track Radio content for company-wide campaigns such as Pride, Black History Month, Latin Heritage Month, etc. - Assist the Radio Content Strategy Lead to review new radio show requests, design requests, and video requests. - Lead daily/weekly/monthly communication to internal teams. - Update trackers that are essential to the day-to-day functions of Apple Music Radio internal teams. - Create a radio show brief, produce, edit, and launch an Apple Music Radio Show from start to finish. - Pilot the creation of an Apple Music Master Cultural Calendar that features a collection/database of historical events within Apple as an organization, anniversaries and birthdays of top musical artists, international/national/local events of cultural significance, holidays, etc.

• Communications Intern · REACH Healthcare Foundation2022 – 05-01-2022

  - Assist with the REACH Foundation’s print and electronic communications, including drafting content on grant awards, event announcements, grantee profiles, and other materials. - Contribute to the planning and development of social media content for platforms including LinkedIn, Twitter, and Facebook. - Brainstorm creative content ideas and author blog posts for the REACH Foundation website. - Coordinate creation of the e-newsletter to 1000+ REACH supporters/followers using Mailchimp. - Research international, national, and regional health issues and trends to identify content for the foundation’s electronic newsletter and social media channels. - Lead design meetings with the foundation’s contracted marketing agency. - Create designs, concepts, and sample layouts based on knowledge of layout and aesthetic design theories/concepts. - Prepare illustrations and rough sketches of digital marketing materials, discussing them with Director of Communications for feedback, making necessary changes, and scheduling on social media platforms upon approval. - Develop graphics and layouts for social media, newsletter, and website mirroring company brand style.

• Communications Intern · Ingenuity Prep07-01-2021 – 07-01-2022

  - Manage, oversee, and post content for social media accounts including Instagram, LinkedIn, and Facebook. - Build social media campaigns focusing on attracting high-quality talent to open job positions at Ingenuity Prep. - Create blog posts highlighting the organization's accomplishments, best practices, and other education topics. - Understand the overall mission of the school, including the brand, our audience, and all other aspects of marketing to create an authentic voice in all internal/external communications. - Assist in analyzing social media and recruitment data to create annual and quarterly performance reports. - Interact with followers and potential partners by communicating and answering questions through the company's social pages.

• External Communications Intern · Missouri Coalition for the Environment06-01-2021 – 09-01-2021

  - Researched, wrote, and scheduled relevant, high-quality content for social media channels including Instagram and Facebook. - Wrote and produced monthly e-newsletters to followers and farmers, reaching a community of 20+ farmers and 1,000+ followers. - Created and coordinated promotional materials as needed to promote MCE, the work of farmers in the K&G program, and to educate the public. - Assisted in occasional website content edits and updates using WordPress.

• University Recruiting Coordinator Intern · Roku Inc.05-01-2021 – 08-01-2021

  - Serve as the first official University Recruiting Intern for Roku Inc. - Develop structure and processes for the future of the Roku internship program. - Host professional development, personal development, and team bonding events for interns to foster community. - Develop an incoming ambassador program for the Fall 2021-Spring 2022 academic year. - Create a Roku intern newsletter to spotlight intern accomplishments and stories. - Produce "Day in the Life" intern videos to focus on intern program branding.

• Program Assistant, Henry W. & Marion H. Bloch Scholarship Programs · Henry W. & Marion H. Bloch Scholarship Programs04-01-2021 – 08-01-2021

  - Designed graphics and new Bloch Scholars Program logo using Canva and Adobe Creative Suite to prepare for social media campaign launch. - Led event planning preparation for the 2021 Bloch Scholars Program Luncheon, hosting 100+ key benefactors, sponsors, guests, and Bloch Scholars students. - Recruited 100+ incoming college students to apply for a $40,000+ full-tuition scholarship program through phone and email. - Maintained communications with 60+ college students ranging from freshmen to seniors regarding participation in scholarship program through hosting events, email, and phone calls.

• Public Policy Intern · Greater Kansas City Chamber of Commerce2021 – 05-01-2021

  - Prepared 20+ events for business leaders and elected officials in the Kansas City area. - Researched the Mansfield Rule and led efforts to potentially implement a similar policy for 160+ healthcare organizations in Kansas and Missouri. - Maintained a database of 20+ Municipal ID programs in the United States to gather information on potential implementation in Missouri. - Collaborated to create the Welcoming KC Plan document and website, focused on bettering the lives on 63,000+ immigrant residents in Kansas City. - Analyzed benefits of wellness programs for employees, specifically for small businesses in Kansas City, and created a presentation with 5 other interns providing in-depth research on how to create a wellness program.

• SEO Intern · BlueTickSocial12-01-2020 – 02-01-2021

  - Implemented complex HTML and CSS graphic user interfaces to WordPress website. - Maintained WordPress plugins and optimized site features to improve UX (user experience) and grow site speeds by 40%. - Used SEO (Search-Engine Optimization) best practices to elevate web presence for website blog posts and increased webpage views by 67%.

• Social Media Marketing Intern · LIVEKINDLY10-01-2020 – 2021

  - Created social media content for LIVEKINDLY social channels including the LIVEKINDLY website, Instagram, Twitter, and Pinterest. - Worked alongside the team to create a plan for social media strategies - Assisted in the growth of the brand by raising awareness through various social media platforms, increasing the follower count by 20,000 by the end of the internship. - Monitored postings to ensure the brand message is constant from the terminology used to images posted. - Interact with followers and potential customers by communicating and answering questions through the company's social pages.

• Social Media & Communications Student Ambassador · UMKC Regnier Institute09-01-2020 – 11-01-2022

  - Promote involvement in Regnier Institute programs among 16,000+ UMKC students through social media, phone, and email. - Administer Regnier Institute student social media sites, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. - Implement marketing and promotional tactics that have resulted in an overall 56% growth in total social media engagement and an overall 30% increase in website traffic from social media posts. - Lead in the design, development, and implementation of the graphic, layout, and production of communication materials. - Delegate marketing and communications related tasks to 5 members of the Regnier Institute Ambassador team and provide counsel on social media, writing, and design projects.

• NASA L'Space Mission Concept Academy - Project Manager · NASA08-01-2020 – 2021

  - Oversaw a team of 10 upperclassmen to complete our group project of creating a Preliminary Design Review. - Scheduled and coordinated meetings, including group meetings and 1:1 meetings, using Zoom and Webex. - Served as the main line of communication between NASA L'SPACE program and team members by having weekly check-ins to update work progress. - Led the Business Administration team to create the Team and Mission Gantt charts.

• Sales Associate · CVS Pharmacy06-01-2019 – 08-01-2020

  - Provided differentiated customer service by anticipating customer needs, demonstrating compassion and care in all interactions, and actively identifying and resolving potential service issues. - Focused on the customer by giving a warm and friendly greeting, maintaining eye contact and offering help locating additional items, when needed. - Accurately performed cashier duties - handling cash, checks and credit card transactions with precision while following company policies and procedures. - Maintained the sales floor by restocking shelves, checking in vendors, updating pricing information and completing inventory management tasks as directed by store manager. - Provided customer support to all departments, including photo and beauty, ensuring departments are fully stocked and operational while remaining current with all updated services and tools.

• Sales Associate · The TJX Companies, Inc.12-01-2018 – 07-01-2019

  - Accurately rung customer purchases/returns and counted change back to the customer according to established operating procedures. - Promoted credit and loyalty programs during customer interactions. - Maintained and upheld merchandising philosophy and follows established merchandising procedures and standards. - Accurately processed and prepared merchandise for the sales floor following company procedures and standards. - Initiated and participated in store recovery as needed throughout the day. - Maintained all organizational, cleanliness, and recovery standards for the sales floor and participated in the maintenance/cleanliness of the entire store. - Supported and participated in store shrink reduction goals and programs.

Education

• University of Missouri-Kansas CityBachelor's Degree, Communication Studies

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