Kellyn Lopez

About

As a detailed strategic communications enthusiast, I have worked in a variety of environments, from a top communications firm to being given the privilege to create a fully integrated advertising campaign for Warner Medias film Fantastic Beasts: The Secrets of Dumbledore with MOJO Ad, the worlds first student-run advertising agency at the Missouri School of Journalism. During my Strategic Growth internship at Edelman, I assisted the corporate reputation, sustainability, new business, and earned media team. My pitch was picked up by The Washington Post, Good Morning America and the Today Show. Additionally, I worked on the State of the YAYA Report- an annual report that provides marketers with an in-depth look at the trends and activities of the 18- to 24-year-old market. Three other members of my team and I presented to companies such as Mondelēz, H&R Block and TPN, as well as a public presentation with over 100 viewers. In addition to my educational and professional endeavors, I am incredibly passionate about giving back to the community and making the world a better place. This passion started in high school when I started Kellys Jelly Project to feed homeless families weekly. That determination to cultivate community has continued throughout my life, and I was honored to be selected to serve as Miss Media for two years for the Girl Scouts of Utah, representing the organization in various public relations opportunities. This journey brought me so much delight, from speaking to the House of Representatives at the State Capital to regularly appearing on ABC, CBS and NBC affiliates. Throughout college, I selected my sorority primarily due to its alignment with my values. We were able to volunteer at many organizations to help their causes, including the Food Bank, The Red Cross, The Special Olympics and many others. An avid defender of both people and animals, if you will. I enjoy bringing humor, music and creativity into team initiatives and am known for building consensus, leading with a positive influence, and drive to everything I do. If you would like to talk about a role, volunteering, our mutual passion for Disney marketing or growing.I would love to hear from you!

Experience

• Attractions Cast Member · Walt Disney World06-01-2023 – 06-01-2024

  - Working in a Safety Critical location where public speaking, time management, crisis management and effective communication is essential to operations. - Assisting guests with any Disney related queries and guiding them through the park. - Recognized for embodying the Five Keys and problem-solving skills. - Attending leadership, communication and presentation hospitality seminars. - Deliver superb guest service daily in a Fortune 100 Company - Perform excellent verbal and written communication skills - Ability to multitask and work well under pressure

• Canine Coach and Rover · Dogtopia06-01-2021 – 06-01-2023

  - Supervising both employees and dogs alike while following safety protocols. - Awarded Employee of the Month for life-saving thinking and efficiency.

• U.S. Strategic Growth Intern · Edelman05-01-2022 – 08-01-2022

  - Developed story ideas and pitched to media outlets; recognized for a pitch about a baby delivery by a YMCA lifeguard that was picked up by top-tier networks, including The Washington Post, ABC World News Tonight, Good Morning America, TODAY and People Magazine. - Collaborated with the New Business Team to create DEI slides for a contract renewal pitch in the health industry. - Partnered with the Strategy Team to research the top 100 potential businesses for social strategy clients, assessing the impact of agile content and associated social trends. - Constructed a master media list that combined over 100 contacts. Integrated market and competitive intelligence from several deskside research reports, daily news briefings for marketing opportunities and CEO transitions. - Assisted the Nutrien Ag. Solutions team in crafting a press release documenting the board's involvement in the new CEO search.

• Content Manager · MOJO AD05-01-2021 – 05-01-2022

  - Wrote and copyedited the plan book. - Partnered with the creative and strategy teams to create a unique and innovative campaign for Warner Media that targeted youth and young adults who identified with a magical creature in the film. These strategies are currently being utilized for the Wizarding World of Harry Potter. - Conducted research and developed a volume of the State of the YAYA, an in-depth report about youth and young adults' attitudes and behaviors for brand targeting strategies. Presented findings to over 100 professionals, including high-profile companies such as H&R Block, TPN and Mondelēz. - Functioned as a Copywriter and Account Executive during a staffing shortage.

• Strategic Communication Public Relations Coordinator · Missouri School of Journalism05-01-2021 – 06-01-2022

  Wrote stories that ranged from Capstone students helping Fox Corporation rebrand to the story detailing the life of two students and how their childhood love of the Olympic and Paralympic Games became a career.

Education

• University of Missouri-ColumbiaBachelor of Journalism - BJ, Strategic Communications

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