Briana Santiago-Alfaro

About

Hi, I'm Briana. I'm a Social Media Manager with several years of digital marketing experience. I am passionate about brand marketing, social media marketing, and content marketing. Although I'm deeply passionate and excited about anything and everything social media, digital marketing and brand marketing, I also enjoy a good cup of coffee (and pastries!). My favorite? A vanilla latte with a pastelillo de guayaba. What your go-to?

Experience

• Social Media Manager · Avidia Bank01-01-2024

  - Strategize and manage B2C and B2B social media content for multiple platforms, enhancing brand loyalty and visibility. - Engaged with online audiences to drive brand growth, yielding a 20% increase in conversion metrics. - Presented comprehensive social metrics reports to foster internal stakeholder engagement and guide strategic initiatives. - Reduced annual marketing costs by $450K by implementing a cost-effective vendor solution. - Designed and optimized landing pages, streamlining the customer journey for product inquiries and support. - Partnered with cross-functional teams to organize and execute successful promotional events, enhancing brand visibility. - Partnered with HR and leadership to communicate cultural and business priorities, aligning messages with corporate values and objectives. - Designed and distributed internal newsletters, executive updates, and event communications, maintaining a consistent and engaging tone. - Developed an internal employee advocacy program, driving employee engagement by 97%.

• Marketing Specialist · Avidia Bank01-01-2023 – 01-01-2024

  - Created social content that aligned with organizational goals to drive new business and increase brand awareness. Independently created a social media strategy that aligned with new business objectives. - Collaborated cross-departmentally to curate content aligning with annual business and retail goals. - Created and reviewed quarterly performance reports to measure progress on KPIs, utilizing in-app tools as well as Sprout Social & Hootsuite analytics reporting tools. - Engaged with our online community and used social listening for feedback on audience wants, needs, and pain points. - Marketo Email & Campaign Management: maintained active direct mail campaigns and created communications for product offers and business updates. - CoreIQ: ensured data was updated and working properly for active communications. - ReviewTrackers management: community management involved escalating and responding to urgent customer feedback to ensure customer complaints were resolved. - Wordpress website management: published content and blogs, updated organizational information, created over 10+ landing pages.

• Marketing Coordinator · Avidia Bank10-01-2021 – 01-01-2023

  - Responded, assigned, and tracked marketing requests through Salesforce. - Worked with third-party vendors to order and manage promotional and customized marketing materials. - Assisted in vendor auditing and due diligence exams. - Managed content on our internal marketing page. - Attended meetings and note-taking, provided ancillary support. - Handled customer support through social media platforms and contact forms. - Assisted in coordinating and event planning. - Managed business updates and alerts through social media and company website. - Compliance Management through LogicManager. - Marketo Campaign Management.

• Head Teller · Avidia Bank08-01-2019 – 10-01-2021

  • Promoting our brand through community engagement at local events. • Assessing how our customers can benefit from our diverse products and providing knowledge. • Assisting customers resolve issues they experience in any way, including technology. • Leading the team in achieving branch goals and sales. • Within six months of working at Avidia, I led our team to achieving 98% of our branch goals.

• Teller · Avidia Bank04-01-2019 – 08-01-2019

  As a Teller, likely contributed to daily banking operations, customer service, and transaction processing.

Education

• University of Massachusetts DartmouthBachelor of Business Administration - BBA, Marketing
• Massachusetts Bay Community CollegeAssociate's degree, Liberal Arts and Sciences/Liberal Studies
• Joseph P. Keefe Technical High SchoolBusiness Technology

Similar talent on Pangea

Sharese P.Marketing Specialist | Digital & Email Marketing | CRM, SEO & Analytics | Brand & Community EngagementChicago, ILJordan M.Marketing Manager & Consultant | Content, Email & Social Media | Project ManagementBrooklyn, NYBrianna B.Aspiring Marketing Professional with Experience in Social Media Management and SalesMinneapolis, MNElizabeth D.Helping clients stop the scroll and start the conversation.New Orleans, LA