Brina Bily
Digital Account Manager | Social Media Strategist
4 yrs experience · <10 hrs/week
About
With a Bachelor of Arts in Journalism & Mass Communications and Enterprise Leadership from the University of Iowa, complemented by a study stint at Anglo-American University in Prague, I have built a robust career in digital and social media management. Currently serving as a Digital Account Manager at Motive: A Project WorldWide Agency, I develop and implement client strategies for social and digital campaigns. My journey began as a Social Account Coordinator, advancing to Associate Social Account Manager, where I managed social media initiatives and collaborated with influencers. Previously, as Digital Content Director at Her Campus Media, I drove significant audience growth on Pinterest and led a team in crafting engaging content across multiple platforms. My expertise lies in leveraging industry insights and emerging technologies to enhance campaign effectiveness and drive authentic brand connections.
Experience
- Digital Account Manager · Motive: A Project WorldWide Agency04-01-2024
Developed and implemented comprehensive client strategies for social and digital campaigns, leveraging industry insights and market trends to drive engagement and achieve business goals. Oversaw the creation of engaging content and website design elements for clients, maintaining a focus on quality, authenticity, and alignment with brand identity. Integrated social and digital trends into ongoing strategy development, leveraging emerging technologies and best practices to enhance campaign effectiveness and relevance.
- Associate Social Account Manager · Motive: A Project WorldWide Agency04-01-2022 – 04-01-2024
Spearheaded the day-to-day management of social media initiatives for select key clients, collaborating closely with account supervisors and creative teams to develop culturally relevant content strategies. Managed the end-to-end process of social content creation for clients, from ideation and concept development to execution and distribution across relevant platforms. Facilitated collaborations with 50+ creators and influencers to amplify brand messaging, extend reach, and drive authentic connections with target audiences.
- Social Account Coordinator · Motive: A Project WorldWide Agency08-01-2021 – 04-01-2022
Executed and implemented social media strategies across 10+ accounts, ensuring alignment with client objectives and brand guidelines. Managed the posting and scheduling of content on various social media platforms to maintain a consistent presence and optimize engagement. Generated regular reports and conducted data pulls to track performance metrics, analyze trends, and identify opportunities for optimization. Stayed updated on industry trends, platform changes, and best practices to inform strategic decision-making and keep the team informed of relevant developments.
- Digital Content Director · Her Campus Media07-01-2020 – 06-01-2021
Developed and implemented a results-driven Pinterest strategy, driving a substantial monthly total audience growth of 3,200+ and a notable increase in engagement by 168%. Served as a creative force, pitching and producing compelling content and branding across Instagram, Twitter, Facebook, and TikTok, leaving a lasting impact on diverse social platforms. Commanded the organizational frontlines, meticulously crafting and managing a monthly content calendar while adeptly leading and empowering a dynamic team of 20+ talented individuals. Committed to continuous growth, actively participating in professional workshops and engaging in collaborative meetings with industry peers, honing both my personal and professional skills for continued success.
- Pinterest Director · Her Campus Media02-01-2020 – 07-01-2020
Led Pinterest strategy and content development, contributing to the growth of the platform's audience and engagement.
Education
- University of IowaB.A., Journalism & Mass Communications, Enterprise Leadership
- Anglo-American University, PragueJournalism
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