Brooke Eyer

About

- Dynamic Consumer Marketing Manager with a proven track record in driving growth and engagement across multiple digital channels. - Specializes in strategy development, consumer insights, and e-commerce optimization. - Demonstrates strong leadership in managing teams and external partners to achieve business objectives. - Proficient in leveraging data analytics for results-driven marketing strategies. - Holds a B.S. in Nutrition, Food Studies, and Public Health from New York University and a certification in User Experience Design from General Assembly.

Experience

• Consumer Marketing Manager · Pinhook Bourbon04-01-2023 – 03-01-2024

  Owned the strategy and implementation of all consumer engagement initiatives, including social media, advertising, website, SEO, e-commerce, and CRM. Stepped up as the first to fill this role within the company. Built department wide systems to effectively manage the marketing teams workflow and promote valuable, efficient collaboration. Launched e-commerce as a new sales channel. Process included: Working across sales and operations teams to define DTC pricing strategy, inventory management and demand planning processes. Led design and development of the online store, optimized for a seamless purchasing experience. Regularly synthesized raw consumer data to then translate into clear, actionable insights for driving growth.

• Marketing Operations Lead, Creative Strategist · SLOPE05-01-2021 – 11-01-2022

  Optimize processes to streamline communication amongst paid media and creative team, increasing overall ad account performance and client satisfaction. Serves as a leading growth partner for brands within the e-commerce beauty and CPG, consumer tech, cryptocurrency and fintech spaces. Developed highly personalized, full-funnel marketing strategies, leveraging channels such as organic + paid social, e-mail / SMS, and influencer marketing. Designed and scale processes for both in-house and external creator-led TikTok content production. Maintained efficient spend on paid channels through data informed messaging & creative testing strategies. Utilized action-based segmentation via e-mail + SMS to drive conversion. Creator behind the agencys weekly external newsletter, #TikTokTips, designed to arm founders, brand strategists, and content managers with timely, actionable strategies for utilizing the platform to drive growth.

• Marketing Manager · Ample Foods05-01-2019 – 05-01-2021

  Leveraged deep knowledge of the better-for-you space to establish brand as a lead competitor in the meal replacement category. Spearheaded lifecycle marketing initiatives across organic + paid social, web/SEO, CRM, and affiliate partnerships. Owned and optimized DTC channel for consumer experience. Re-engineered customer loyalty + subscription program, resulting in an increase in LTV, referrals, and reduced churn. Owned the content creation and distribution strategy for Amples crowdfunding campaign page via Republic, raising $690k.

• Marketing Manager · Beyond Better Foods06-01-2018 – 05-01-2019

  Pioneered the brands influencer marketing program, growing to include 300+ creators. Facilitated brand & product launch campaigns, in-person events, and created process around testing new content niches & platforms. Hired and managed 3 coordinators & their professional growth. Partnered with like-minded brands, tapping into their audience and influencer network to grow our own. Grew Instagram over 50k followers over the course of 7 months.

Education

• General AssemblyCertificate of Completion, User Experience Design
• New York UniversityNutrition, Food Studies and Public Health, BS

Similar talent on Pangea

Yordanos G.Marketing Strategist | Data-Driven Growth, Lifecycle Marketing & Creative StorytellingPortland, ORAparna P.Data-driven Growth and Performance Marketer | Paid Media Expert | | DTC / EcommBecca T.Digital Marketing Strategist with Proven Track Record in E-commerce and SaaSKnoxville, TNDaisy F.Senior Digital Marketing ManagerSan Diego, CA